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Ginny Holmes

Director, Digital Transformation, Pilot Company
Knoxville, Tennessee,United States
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Ginny Holmes's Overview

Total Experience20 years
Company Pilot Company
CountryUnited States

Ginny Holmes is a seasoned User Experience (UX) Design Lead with over 12 years of experience in creating intuitive, engaging, and accessible digital products. Currently based in Austin, Texas, Ginny has a strong background in user research, interaction design, information architecture, and usability testing. She is passionate about leveraging human-centered design principles to solve complex problems and deliver solutions that meet both user needs and business objectives. Ginny has a proven track record of leading cross-functional teams in fast-paced environments, mentoring junior designers, and advocating for the user at every stage of the product development lifecycle. Her expertise spans across various platforms including web, mobile (iOS and Android), and enterprise software.

Professional Summary

Ginny Holmes's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Pilot Company - Director, Digital Transformation (2022 to Present)
BigWheel - Project Manager (2015 to 2017)
Road to the LPGA - Professional Golfer (2011 to 2014)
University of Tennessee - Athletics Marketing (2010 to 2010)
CUMULUS MEDIA - Advertising Executive Assistant - WIVK 107.7 FM (2010 to 2010)
FEARNHURST PR (UK) LIMITED - Public Relations International Intern (2010 to 2010)
University of Tennessee - Student-Athlete: Women's Golf Team (2006 to 2010)

Notable Achievements

Redesign of Core E-commerce Platform

Led the end-to-end redesign of a major e-commerce platform, resulting in a 30% increase in conversion rates and a 25% decrease in cart abandonment by improving navigation, checkout flow, and overall user satisfaction.

Development of a Unified Design System

Spearheaded the creation and implementation of a comprehensive design system used across multiple product teams, which increased design consistency, reduced development time by 20%, and improved collaboration between design and engineering.

UX Excellence Award 2021

Received the internal 'UX Excellence Award' for innovative work on a new accessibility initiative that made digital products significantly more usable for individuals with disabilities, exceeding WCAG 2.1 AA standards.

Speaker at UX Conference

Invited speaker at 'UX Insight 2023' conference, where she presented on 'Empathy-Driven Design: Connecting with Your Users on a Deeper Level', sharing practical methodologies and case studies.

Educational Background

NACS Women's Leadership Program

Yale School of Management

Bachelor of Science (B.S.) in Communications, Minor in Business Management, Minor in Journalism, Public Relations

University of Tennessee, Knoxville

Contemporary British Media

CEA CAPA Education Abroad

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Pilot Company
Total employees30000
HeadquartersKnoxville
Founded1958

Pilot Company is one of the leading suppliers of fuel and the largest operator of travel centers in North America. It combines its network of more than 870 retail and fueling locations with a commitment to energy, logistics, and technology. The company's Pilot Flying J travel center network offers a variety of amenities for professional drivers and travelers, including fueling, DEF, showers, parking, and a wide selection of food, beverages, and merchandise. Pilot Company is committed to fueling life's journeys for its team members, guests, and the communities it serves.

Pilot Company Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Berkshire Hathaway

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