Ginny Holmes is a seasoned User Experience (UX) Design Lead with over 12 years of experience in creating intuitive, engaging, and accessible digital products. Currently based in Austin, Texas, Ginny has a strong background in user research, interaction design, information architecture, and usability testing. She is passionate about leveraging human-centered design principles to solve complex problems and deliver solutions that meet both user needs and business objectives. Ginny has a proven track record of leading cross-functional teams in fast-paced environments, mentoring junior designers, and advocating for the user at every stage of the product development lifecycle. Her expertise spans across various platforms including web, mobile (iOS and Android), and enterprise software.
Ginny Holmes's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the end-to-end redesign of a major e-commerce platform, resulting in a 30% increase in conversion rates and a 25% decrease in cart abandonment by improving navigation, checkout flow, and overall user satisfaction.
Spearheaded the creation and implementation of a comprehensive design system used across multiple product teams, which increased design consistency, reduced development time by 20%, and improved collaboration between design and engineering.
Received the internal 'UX Excellence Award' for innovative work on a new accessibility initiative that made digital products significantly more usable for individuals with disabilities, exceeding WCAG 2.1 AA standards.
Invited speaker at 'UX Insight 2023' conference, where she presented on 'Empathy-Driven Design: Connecting with Your Users on a Deeper Level', sharing practical methodologies and case studies.
Yale School of Management
University of Tennessee, Knoxville
CEA CAPA Education Abroad
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Pilot Company is one of the leading suppliers of fuel and the largest operator of travel centers in North America. It combines its network of more than 870 retail and fueling locations with a commitment to energy, logistics, and technology. The company's Pilot Flying J travel center network offers a variety of amenities for professional drivers and travelers, including fueling, DEF, showers, parking, and a wide selection of food, beverages, and merchandise. Pilot Company is committed to fueling life's journeys for its team members, guests, and the communities it serves.
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