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Gina Pizzalato
Seattle, Washington,United States
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Find Gina Pizzalato's PhoneWho Is Gina Pizzalato?
A transformational marketer with expertise across the marketing funnel, including acquisition, conversion, and retention. Driven by a passion for understanding user behavior through testing and data analysis, and excels in both B2B and B2C environments. Known for building consensus among cross-functional teams and stakeholders to influence positive change and make an impact.
How Did Gina Pizzalato's Career Path Shape Their Journey?
Gina Pizzalato's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Gina Pizzalato's Key Achievements?
Website CRO Optimization at Grammarly
Responsible for optimizing a potential customer’s experience from first web visit to product conversion funnel, impacting millions of visitors per week.
Website Marketing Leadership at Qualtrics
Focused on data-driven marketing strategies to drive evergreen and campaign optimizations for Employee Experience (EX) product, driving a 9% increase to EX CVR through CRO & Personalization.
Marketing Revitalization at Moz
Revitalized paid channel and partnered with product & engineering to launch new subscription option, driving an 18% increase in sign-ups with CRO tests driving additional 12% to web conversion rate.
Referral Program Restructure at Trupanion
Led referral program restructure, driving a 10% increase to referrals and advocating for modification of the attribution model for more accurate reporting.
What's Gina Pizzalato's Educational Background?
Bachelor of Arts (BA), Communication & Sociology
University of Washington - Year 2009
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Company Overview
GrammarlyGrammarly is an AI-powered communication assistant that helps people improve their writing. It offers real-time suggestions for grammar, spelling, punctuation, style, and tone. Grammarly's mission is to improve lives by improving communication. They offer a free version and premium subscriptions for individuals, teams, and enterprises.
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