Giles Kane
United Kingdom,United Kingdom
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Giles Kane is a seasoned entrepreneur and innovator, widely recognized as the Co-founder of Lickd, a groundbreaking music licensing platform. With a strong background in the music industry, digital media, and technology, Giles identified a critical need for content creators to legally use popular music in their videos. He has been instrumental in bridging the gap between the music industry and the rapidly evolving creator economy. His work at Lickd focuses on providing YouTubers, streamers, and other online creators with easy, affordable, and legitimate access to a vast catalog of chart-topping and trending music, thereby helping them enhance their content, avoid copyright issues, and better engage their audiences. Giles is passionate about empowering creators and fostering a more equitable ecosystem for both artists and content producers.
Professional Summary
Giles Kane's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founded Lickd
Successfully co-founded and launched Lickd, a pioneering platform that provides pre-cleared, claims-free commercial music licenses for use in online video content on platforms like YouTube, Twitch, and Instagram.
Revolutionized Music Licensing for Creators
Instrumental in developing a new model for music licensing tailored to the needs of individual content creators, making popular music accessible in a way previously unavailable due to complex rights and high costs.
Secured Key Music Industry Partnerships
Played a crucial role in establishing partnerships with major record labels and publishers (e.g., Universal Music Group, Warner Music Group, Sony Music Entertainment, BMG) to bring their catalogs to the Lickd platform.
Drove Growth and Adoption in the Creator Economy
Led efforts to expand Lickd's user base and market presence, significantly impacting how content creators approach music in their productions and helping them avoid copyright strikes and demonetization.
Advocate for Fair Music Usage
Consistently advocated for a system that fairly compensates artists and rights holders while enabling creators to enhance their content with popular music, fostering a mutually beneficial relationship.
Educational Background
BSC, Geography
University of St Andrews - Year 1990
St. Edwards school - Year 1984
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Company Overview
Advania UKAdvania UK is a prominent IT service provider focused on helping UK businesses leverage technology for growth and efficiency. They offer a comprehensive range of solutions, including managed IT services, cloud adoption and management (specializing in Microsoft Azure and AWS), robust cybersecurity services, data analytics, and implementation of business applications like Microsoft Dynamics 365. For end-users, this means Advania UK acts as a technology partner, simplifying complex IT environments, enabling secure remote work, helping businesses make data-driven decisions, and ensuring their digital infrastructure supports their strategic objectives and enhances operational productivity.
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