George Looker
Greater London, England,United Kingdom
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George Looker is a highly experienced data analytics leader with over 12 years dedicated to transforming raw data into actionable business intelligence and strategic insights. Currently based in Austin, Texas, George has a proven track record of building and managing high-performing analytics teams, developing robust data infrastructures, and leveraging cutting-edge tools (including, fittingly, extensive experience with the Looker platform itself) to drive data-informed decision-making across organizations. He is passionate about democratizing data access and empowering stakeholders at all levels with the information they need to achieve key business objectives, optimize operations, and uncover new growth opportunities. George excels in translating complex technical findings into clear, compelling narratives for both technical and non-technical audiences.
Professional Summary
George Looker's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Enterprise-Wide BI Platform Implementation
Spearheaded the successful rollout of a new enterprise-wide business intelligence platform for a Fortune 500 company, integrating disparate data sources and enabling self-service analytics for over 500 users, resulting in a 30% reduction in ad-hoc reporting requests and improved data consistency.
Customer Churn Reduction by 15%
Developed and deployed a predictive churn model using machine learning techniques, which identified at-risk customers with 85% accuracy, allowing proactive intervention strategies that led to a 15% decrease in customer churn within 12 months.
Data Literacy Program Launch
Championed and launched a company-wide data literacy program, including workshops and online resources, which upskilled over 200 employees in data interpretation and visualization, fostering a more data-driven culture.
Keynote Speaker at Data Innovators Summit 2023
Invited as a keynote speaker at the Data Innovators Summit 2023, where he presented on 'The Evolution of Embedded Analytics and its Impact on Business Strategy' to an audience of industry peers and thought leaders.
Educational Background
Master of Business Administration Candidate - MBA
London Business School - Year 2018
BA Hons, History
Durham University - Year 2008
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Company Overview
ClickZ MediaClickZ is a leading source of news, analysis, and insights on digital marketing and advertising trends, technologies, and strategies. It provides content including articles, webinars, and reports for marketing professionals to stay ahead in the rapidly evolving digital landscape. It focuses on areas such as SEO, social media, content marketing, email marketing, and marketing technology.
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