Genevieve Drennen
Rancho Palos Verdes, California,United States
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Genevieve Drennen is an accomplished Senior UX Researcher with 8 years of experience dedicated to understanding user needs and translating them into intuitive and engaging digital experiences. She excels in mixed-methods research, usability testing, and journey mapping, consistently delivering actionable insights that drive product strategy and design innovation. Genevieve is passionate about advocating for the user and has a strong track record of collaborating with cross-functional teams including product managers, designers, and engineers to create user-centered solutions. She is adept at communicating complex research findings in a clear and compelling manner to stakeholders at all levels.
Professional Summary
Genevieve Drennen's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign Lead for E-commerce Checkout Optimization
Led the user research and usability testing phases for a major e-commerce platform's checkout process redesign, resulting in a 15% reduction in cart abandonment and a 10% increase in conversion rates.
Established User Research Repository
Designed and implemented a centralized user research repository, significantly improving knowledge sharing and enabling faster access to insights for the product and design teams across the organization.
Published Article on Inclusive Design Practices
Authored an article on 'Practical Steps for Implementing Inclusive Design in Agile Environments' for a leading UX industry publication, contributing to broader industry knowledge on accessibility and user-centered design.
Speaker at UXPA International Conference
Selected to present a case study on 'Leveraging Ethnographic Research for Breakthrough Product Innovation' at the UXPA International Conference, sharing insights with global UX professionals.
Educational Background
BS in Management, MIS, Marketing
Rensselaer Polytechnic Institute - Year 1997
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Company Overview
Basis TechnologiesBasis Technologies (formerly Centro) provides a comprehensive, automated, and intelligent SaaS platform for digital media operations. Their flagship product, Basis, is an all-in-one solution for planning, buying, analyzing, and streamlining digital media campaigns. It helps advertising agencies and brands improve operational efficiency, decision-making, and campaign performance across programmatic, direct, search, and social channels. The platform aims to unify disparate systems and workflows into a single interface, making complex digital advertising more manageable and effective.
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