Gayle Green
Lawrence, Massachusetts,United States
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Find Gayle Green’s PhoneGayle Green's Overview
Gayle Green is a results-oriented marketing strategist with over fifteen years of experience in developing and executing comprehensive marketing campaigns that drive brand growth and customer engagement. She possesses a strong understanding of digital marketing, content strategy, market research, and product positioning. Gayle is passionate about leveraging data-driven insights to optimize marketing performance and achieve business objectives. She is known for her creative approach to problem-solving and her ability to lead cross-functional teams to success.
Professional Summary
Gayle Green's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Brand Revitalization Campaign Lead
Led a comprehensive brand revitalization campaign for a mid-sized consumer goods company, resulting in a 25% increase in brand awareness and a 15% uplift in sales within the first year.
Digital Marketing Transformation
Spearheaded the digital marketing transformation for a B2B services firm, implementing new SEO, SEM, and content marketing strategies that increased qualified leads by 40% over 18 months.
Product Launch Excellence Award
Received an internal award for successfully managing the go-to-market strategy for three new product lines, exceeding initial sales targets by an average of 20%.
Team Leadership & Development
Built and mentored a high-performing marketing team of 8 professionals, fostering a collaborative environment that encouraged innovation and skill development, leading to high team retention rates.
Educational Background
MS, Computer Science
University of Central Florida
BS, Computer Science
Eckerd College
BA Fundamentals, Business Analysis
Boston University - Corporate Education Center
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Company Overview
SilverRailSilverRail is a B2B technology company that builds the digital infrastructure for the global rail industry. They provide a comprehensive platform for searching, booking, and managing rail travel, connecting rail carriers with travel agencies, tour operators, and online travel sellers worldwide through a single API. Their mission is to make rail travel easier and more accessible for everyone, fostering sustainable transportation choices.
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