Frost Prioleau

CEO, Simpli.fi
Fort Worth, Texas,United States
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Who Is Frost Prioleau?

Total Experience62 years
CompanySimpli.fi
CountryUnited States

Frost Prioleau is a seasoned entrepreneur and leader in the digital advertising industry, currently serving as the Co-founder and CEO of Simpli.fi. With over two decades of experience, he has a strong track record of building successful ad-tech companies. Simpli.fi, under his leadership, has become a prominent platform for localized programmatic advertising, CTV, and mobile advertising solutions, enabling advertisers to target specific audiences with precision and transparency. Before Simpli.fi, Frost co-founded Personifi, an early contextual and behavioral ad targeting company, which was acquired by Collective Media in 2008. He is recognized for his deep understanding of the ad-tech landscape, strategic vision, and his ability to scale technology businesses effectively. Frost is passionate about leveraging data and technology to drive advertising effectiveness and deliver measurable ROI for clients across various industries.

Frost Prioleau LinkedIn pageCompany Website

How Did Frost Prioleau's Career Path Shape Their Journey?

Frost Prioleau's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Simpli.fi - CEO(2010 to Present)
STAR Sponsorship/Children's Scholarship Fund - Fort Worth - Member, Board of Directors(2004 to Present)
Critical Path - Member, Board of Directors(2003 to 2014)
Collective Media - GM- Technology Division(2008 to 2010)
Personifi - CEO(2005 to 2008)
Novamedia - Chairman(2003 to 2008)
Intraware - President(1998 to 2002)

What Are Frost Prioleau's Key Achievements?

Co-founder and CEO of Simpli.fi

Successfully co-founded Simpli.fi in 2010 and scaled it into a leading programmatic advertising and agency management software platform, serving thousands of agencies and advertisers with innovative localized, CTV, and mobile advertising solutions.

EY Entrepreneur Of The Year® Award Winner

Recognized for his entrepreneurial excellence and leadership, receiving the EY Entrepreneur Of The Year® 2016 Award in the technology and GPG (Media, Entertainment & Communications) category for the Southwest region.

Successful Exit with Personifi

Co-founded Personifi, an innovative contextual and behavioral ad targeting company, which was successfully acquired by Collective Media (now part of Verve Group) in 2008, showcasing early success in the ad-tech space.

Driving Simpli.fi's Market Leadership

Led Simpli.fi to become a market leader in localized programmatic advertising, particularly in CTV/OTT and addressable programmatic, by focusing on innovation, customer success, and data-driven solutions.

What's Frost Prioleau's Educational Background?

Degree Program

Princeton University - Year 1978

Buying Intent Signals for Frost Prioleau

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Notable news
Hiring actively
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Company Overview

Simpli.fi
Total employees887
HeadquartersFort Worth
Founded2010

Simpli.fi is an advertising technology company that enables media buyers to execute highly targeted and effective digital advertising campaigns. They specialize in localized programmatic advertising, offering solutions for CTV, mobile, display, video, and social media, empowering advertisers to reach specific audiences with precision and measure campaign performance transparently.

Company Website
Simpli.fi Funding Information
Unknown - Total Funding Raised
$16M - Most recent funding amount
3 - Number of funding rounds
Sep 9, 2013 - Latest funding round
Lead Investors:
GTCR
Contour Venture Partners
Frontier Growth

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