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Fred Helou is a seasoned entrepreneur and business leader with a powerful combination of technical expertise and strategic business acumen. As the Co-Founder and CEO of Sturdy, he is at the forefront of the customer intelligence movement, helping B2B companies leverage AI to understand customer behavior, prevent churn, and identify expansion opportunities. His career began in software engineering at Northrop Grumman, providing him with a deep-rooted understanding of technology. He later transitioned into the business world, earning an MBA from UCLA and working as a management consultant at Boston Consulting Group (BCG). This unique blend of skills was further honed during his tenure as VP of Growth at Vagaro, where he was instrumental in scaling the company. Fred's journey reflects a passion for solving complex business problems through data-driven solutions, culminating in the creation of Sturdy to address a critical gap in proactive customer relationship management.
Fred (Fady) Helou's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded Sturdy, a pioneering customer intelligence platform designed for B2B companies. He has successfully led the company in developing an innovative product that automatically analyzes customer communications and product usage data to provide actionable insights, helping businesses build stronger, more profitable customer relationships.
Successfully raised a $3.1 million seed funding round for Sturdy, led by Grotech Ventures. This critical capital infusion validated the company's vision and has been instrumental in accelerating product development, team expansion, and go-to-market strategies.
As the VP of Growth, he played a key role in scaling Vagaro, a leading business management and booking software. He led initiatives that significantly expanded the company's user base and market presence within the salon, spa, and fitness industries.
Served as a Consultant and Project Leader at BCG, where he advised Fortune 500 companies on complex strategic challenges, including growth strategy, market entry, and operational efficiency, gaining broad industry expertise.
Mont La Sale. Lebanon
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Vagaro is a leading cloud-based business management software and online marketplace for the salon, spa, and fitness industries. The platform offers a comprehensive suite of tools including online booking, point-of-sale (POS), customer relationship management (CRM), automated marketing, and payroll processing. For end-users, Vagaro provides a convenient app and website to discover, book, and pay for services with local beauty, wellness, and fitness professionals.
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