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Frederic Nicolas Freda is a highly accomplished Italian business executive, renowned for his transformative leadership as the President and Chief Executive Officer of The Estée Lauder Companies Inc., a position he has held since July 2009. With an extensive career primarily rooted in the consumer goods and beauty industries, Freda brought a wealth of experience from his two decades at Procter & Gamble (P&G) before joining Estée Lauder in 2008 as President and COO. His tenure at Estée Lauder is marked by a strategic focus on 'hero' products, digital transformation, international expansion (particularly in emerging markets), and a keen understanding of evolving consumer preferences. Freda is credited with significantly growing the company's revenue, profitability, and global market share through both organic growth and strategic acquisitions, steering it to become a global powerhouse in prestige beauty.
Frederic Nicolas Freda's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Appointed President and CEO in 2009, he has since led the company through a period of substantial growth, more than doubling its sales and significantly increasing its market capitalization prior to recent global economic shifts.
Successfully orchestrated and integrated key acquisitions, including brands like Too Faced, BECCA Cosmetics, and DECIEM (The Ordinary), significantly broadening the company's portfolio and appeal to diverse consumer segments.
Pioneered Estée Lauder's digital-first strategy, massively scaling its e-commerce capabilities and online brand presence globally, making it a leader in online prestige beauty sales.
Championed significant expansion in key international markets, particularly in Asia-Pacific, making it a major growth engine for the company by understanding and catering to local consumer needs.
Implemented a long-term strategic vision focusing on sustainable growth, innovation, and brand building, which has consistently delivered strong financial results and shareholder value over his tenure.
Spent 20 years at Procter & Gamble (P&G) in various leadership roles across different divisions and geographies, culminating as President, Global Snacks, which provided a strong foundation in brand management and global operations.
CMP - Year 2009
Université Quisquya - Year 2006
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DJ X-Load is an independent electronic music artist, producer, and DJ primarily known for energetic live performances and a distinctive blend of techno and trance. Based in Berlin, DJ X-Load has been active in the underground club scene since the early 2010s, building a reputation for innovative soundscapes and captivating audiences at various European music festivals and events. The focus is on music creation, production, and live DJ sets rather than a traditional corporate structure.
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