Frank Cooper
Frisco, Texas,United States
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Frank Cooper III is a highly acclaimed global marketing executive renowned for his transformative leadership and innovative brand-building strategies across diverse industries. With extensive experience as a Chief Marketing Officer for world-leading companies such as BlackRock, Visa, PepsiCo, and BuzzFeed, he has a proven track record of driving growth, modernizing brands, and spearheading digital transformation. Cooper is recognized for his deep understanding of consumer behavior, his ability to connect brands with culture, and his strong advocacy for diversity and inclusion within the marketing sphere and corporate world. He is often sought after for his insights on the future of marketing, technology, and purpose-driven branding.
Professional Summary
Frank Cooper's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global CMO at BlackRock
As Global Chief Marketing Officer at BlackRock, he led efforts to modernize the brand, enhance digital engagement, and communicate the firm's purpose and value proposition to a global audience.
Marketing Leadership at Visa
Served as Global Chief Marketing Officer, spearheading Visa's global marketing strategy, brand evolution, and major sponsorship activations, including the Olympics and FIFA World Cup, to drive preference and usage.
Innovator at PepsiCo
During his tenure at PepsiCo, including as Chief Marketing Officer of Global Consumer Engagement, he was instrumental in pioneering innovative digital marketing and music strategies, significantly boosting brand relevance, particularly with younger demographics.
Brand Builder at BuzzFeed
As CMO and Chief Creative Officer at BuzzFeed, he played a key role in shaping the company's brand identity and expanding its global reach and influence in the digital media landscape.
Industry Recognition and Influence
Frequently listed among the most influential CMOs and innovative marketers by publications like Forbes, Ad Age, and Fast Company, recognizing his impact on the marketing industry.
Educational Background
Robert Gordon University - Year 1985
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users. Its history traces back to the Bank of Italy, founded by Amadeo Pietro Giannini in 1904, with the modern entity largely formed through the 1998 merger of NationsBank and BankAmerica (the entity that was founded as Bank of America, Los Angeles in 1923).
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