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Frank Cassani

Director, Client Analytics , Basis Technologies
Detroit Metropolitan Area,United States
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Frank Cassani's Overview

Total Experience9 years
CompanyBasis Technologies
CountryUnited States

Frank Cassani is a seasoned technology professional and leader with extensive experience in developer relations, community building, and software engineering, particularly within the Android ecosystem. Known for his work at Google, he has played a pivotal role in empowering developers worldwide by fostering strong communities, creating impactful educational content, and advocating for developer needs within large tech organizations. Frank is passionate about helping developers succeed with cutting-edge technologies and is recognized for his ability to articulate complex technical concepts in an accessible manner. His expertise spans mobile development, platform strategy, and scaling developer programs globally.

Professional Summary

Frank Cassani's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Basis Technologies - Director, Client Analytics (2023 to Present)
Xaxis - Associate Director, Insights & Analytics (2023 to 2023)
NEMO Health - Marketing Coordinator (2017 to 2018)

Notable Achievements

Led Android Developer Relations Initiatives

Spearheaded key programs and strategies within Google's Android Developer Relations team, significantly enhancing developer engagement, adoption of new Android features, and overall ecosystem health.

Keynote Speaker and Conference Presenter

Frequently selected as a speaker and keynote presenter at major industry conferences such as Google I/O and Android Dev Summit, sharing insights on Android development, best practices, and future platform directions.

Champion for Developer Feedback

Established and maintained robust channels for gathering developer feedback, ensuring that the voice of the community directly influenced the development and improvement of Android APIs, tools, and documentation.

Global Developer Community Growth

Instrumental in expanding the global Android developer community through targeted outreach, support for developer groups, and the creation of scalable learning resources.

Driving Adoption of Modern Android Development

Actively promoted and educated developers on modern Android development practices, including Kotlin, Jetpack Compose, and architectural best practices, leading to wider adoption and higher quality applications.

Educational Background

Bachelor of Science in Business Administration, Marketing

Oakland University - Year 2012

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Basis Technologies
Total employees1000
HeadquartersChicago
Founded2001

Basis Technologies provides a comprehensive, automated, and integrated SaaS platform for media planning, buying, and optimization. Their flagship product, Basis, unifies programmatic advertising, direct media buying, search, and social, streamlining workflows and improving campaign performance for advertisers and agencies. The platform aims to enhance operational efficiency and provide insightful analytics for better decision-making in digital media.

Basis Technologies Funding Information
$52.5M (as Centro, prior to acquisition) - Total Funding Raised
$22.5M (as Centro, Series B) - Most recent funding amount
4 (as Centro) - Number of funding rounds
25 Aug, 2015 (as Centro, Series B) - Latest funding round
Lead Investors:
GTCR
CVC Capital Partners
FTV Capital (historical, pre-acquisition of Centro)

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