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Francois Ribeiro is a highly influential and experienced figure in the international motorsport promotion landscape. As the Head of Discovery Sports Events (formerly Eurosport Events), he has been the driving force behind the organization, development, and global growth of premier motorsport championships. His strategic vision has led to the success of series like the FIA World Touring Car Cup (WTCR) and the pioneering all-electric FIA ETCR – eTouring Car World Cup (which evolved into the TCR World Tour concept integrating electric events). Ribeiro is known for his innovative approach to motorsport entertainment, focusing on sustainability, global reach, and enhancing the fan experience through compelling race formats and broad media distribution.
Francois Ribeiro's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded the creation and successful management of the FIA World Touring Car Cup, merging the WTCC and TCR International Series to form a highly competitive global touring car championship.
Instrumental in launching and promoting Pure ETCR, which became the FIA ETCR – eTouring Car World Cup, the world's first all-electric multi-brand touring car series, championing sustainable motorsport technology.
Played a pivotal role in the worldwide adoption and success of the TCR (Touring Car Racing) technical regulations, leading to numerous national and regional TCR series across the globe.
Key figure in conceptualizing and launching the TCR World Tour, a new global framework for touring car racing that combines standalone events with rounds of existing TCR series, further elevating the TCR platform.
Successfully negotiated and maintained significant broadcast deals and commercial partnerships for the championships under his purview, ensuring wide visibility and financial stability.
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Infinite Reality is a Metaverse innovation and entertainment company. It aims to empower brands and creators to build immersive Web3 experiences, offering tools and services for creating, distributing, and monetizing content and experiences in the Metaverse. Their goal is to foster deeper connections between audiences, brands, and creators through next-generation digital environments.
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