François Ribeiro

CEO, Infinite Reality
Suresnes, Île-de-France,France
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Who Is François Ribeiro?

Total Experience29 years
CompanyInfinite Reality
CountryFrance

François Ribeiro is a highly respected and experienced figure in the international motorsport industry. He is best known for his long-standing tenure as Head of Eurosport Events (which later became Discovery Sports Events), the promoter arm of Eurosport/Discovery. In this capacity, he was instrumental in managing and promoting several major international racing championships, including the FIA World Touring Car Championship (WTCC), its successor the FIA World Touring Car Cup (WTCR), the FIA European Rally Championship (ERC), and the FIM Endurance World Championship (EWC) for motorcycles. Ribeiro's leadership focused on enhancing global visibility, securing broadcast deals, managing commercial rights, and fostering strong relationships with manufacturers, teams, and governing bodies like the FIA and FIM. He is recognized for his strategic vision in adapting motorsport properties to evolving media landscapes and fan engagement trends.

François Ribeiro LinkedIn pageCompany Website

How Did François Ribeiro's Career Path Shape Their Journey?

François Ribeiro's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Infinite Reality - CEO(2023 to Present)
Discovery Inc - SVP at Discovery Sports(2021 to 2023)
Eurosport - Director of Operations(2009 to 2014)
FIA World Rally Championship - Sponsorship and sales Director(2001 to 2004)
Fédération Française du Sport Automobile - Commercial Director(1996 to 2001)

What Are François Ribeiro's Key Achievements?

Successful Promotion of FIA WTCR

Led Eurosport Events in establishing and growing the FIA World Touring Car Cup (WTCR) into a globally recognized touring car series, attracting diverse manufacturer participation and a strong international fanbase following the transition from WTCC.

Expansion and Revitalization of FIM EWC

Played a pivotal role in the expansion and increased prominence of the FIM Endurance World Championship, securing iconic events like the Sepang 8 Hours and enhancing its global broadcast reach and appeal to manufacturers.

Growth of FIA European Rally Championship (ERC)

Oversaw the promotion of the FIA European Rally Championship, working to strengthen its calendar, increase media coverage, and develop it as a key feeder series for the World Rally Championship (WRC).

Strategic Media Rights Management

Successfully negotiated and managed complex media rights deals for various motorsport championships, significantly expanding their television and digital footprint across numerous international markets.

Development of PURE ETCR

Spearheaded the creation and launch of PURE ETCR (later FIA ETCR – eTouring Car World Cup), the world's first all-electric multi-brand touring car series, showcasing a commitment to innovation and sustainable motorsport.

What's François Ribeiro's Educational Background?

Degree Program

Sciences Po Grenoble - UGA

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Hiring actively
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Company Overview

Infinite Reality
Total employees350
HeadquartersLos Angeles
Founded2021

Infinite Reality (iR) is a Metaverse innovation and entertainment company. It provides a comprehensive suite of tools and services for brands and creators to develop, distribute, and monetize immersive digital experiences across the Metaverse. Their offerings aim to bridge the physical and digital worlds, enabling deeper audience engagement, new revenue streams, and democratized access to virtual environments for entertainment, e-commerce, and social interaction.

Company Website
Infinite Reality Funding Information
Unknown - Total Funding Raised
$57M - Most recent funding amount
3 - Number of funding rounds
7 Feb, 2024 - Latest funding round
Lead Investors:
GEM Global Yield LLC SCS
Newbury Street Investment Partners LLC
Alpha Sigma Capital

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