Flora Fisher
New York, New York,United States
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Flora Fisher is a seasoned Senior UX Researcher with over 12 years of experience dedicated to understanding user needs and translating them into actionable insights that drive product strategy and design innovation. She possesses a deep expertise in a wide array of qualitative and quantitative research methodologies, including usability testing, contextual inquiries, surveys, A/B testing, and ethnographic studies. Flora is passionate about advocating for the user at every stage of the product development lifecycle, from initial concept exploration to post-launch optimization. She has a proven track record of collaborating effectively with cross-functional teams, including designers, product managers, and engineers, to create intuitive and impactful user experiences. Flora is known for her empathetic approach, analytical rigor, and her ability to communicate complex findings in a clear and compelling manner to diverse stakeholders.
Professional Summary
Flora Fisher's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Foundational Research for Flagship Product Redesign
Directed and executed a comprehensive foundational research initiative for a major e-commerce platform's flagship product, uncovering key user pain points and unmet needs. The insights directly informed a successful redesign, leading to a 25% increase in user engagement and a 15% uplift in conversion rates within six months post-launch.
Established and Scaled a User Research Practice
Built a user research practice from the ground up at a fast-growing SaaS startup. Developed standardized research processes, recruited and mentored a team of junior researchers, and successfully embedded user-centered design principles across the organization, significantly improving product-market fit.
Published Author and Conference Speaker on Inclusive Design
Authored several influential articles and presented at international conferences (e.g., UXPA International, Interaction Week) on the importance of inclusive design practices and ethical considerations in user research, contributing to broader industry awareness and best practices.
Patented a Novel Usability Testing Feedback Mechanism
Co-invented and patented a novel method for collecting real-time, non-intrusive feedback during remote unmoderated usability tests, enhancing the quality and granularity of data collected.
Educational Background
Bachelor of Fine Arts - BFA, Fashion/Apparel Design, Marketing Minor
Seattle Art Institute - Year 2004
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Company Overview
Maiden HomeMaiden Home is a direct-to-consumer luxury furniture brand that offers high-quality, American-made, handcrafted pieces. They focus on timeless design, customization options, and providing designer-quality furniture without the traditional retail markups by connecting customers directly with artisan workshops in North Carolina. Their model emphasizes quality craftsmanship and sustainable practices.
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