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Fernando Botrán is a key figure in the renowned Botrán family, deeply involved with Industrias Licoreras de Guatemala, the producers of the internationally acclaimed Botrán Rums. As a leader within the company, often cited as President or a high-level executive director, he has been instrumental in upholding the family's legacy of crafting premium aged rums using traditional methods combined with innovative techniques, such as the dynamic Solera aging system at high altitudes. His work emphasizes the unique terroir of Guatemala, sustainable practices from sugarcane cultivation to distillation, and the global expansion of the Botrán brand. He is committed to maintaining the quality and distinctive character that has made Botrán a respected name in the spirits world, often highlighting the 'Ron de Guatemala Denominación de Origen Protegida' which signifies its quality and origin. Beyond business, the Botrán family is also known for its philanthropic efforts in Guatemala.
Fernando Botrán's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded initiatives to maintain and elevate the quality of Botrán Rums, ensuring its position as a leading premium rum producer globally, while preserving generations of family tradition and expertise in rum-making.
Played a significant role in expanding Botrán Rum's presence in international markets, increasing brand recognition and export sales, and introducing the unique qualities of Guatemalan rum to a wider audience.
Advocated for and implemented sustainable practices throughout the rum production process at Industrias Licoreras de Guatemala, from responsible sugarcane harvesting to eco-friendly distillation and aging processes, contributing to environmental stewardship.
Actively promoted and maintained the standards for the 'Ron de Guatemala Denominación de Origen Protegida' (Protected Designation of Origin), safeguarding the authenticity and quality associated with rums produced in Guatemala under specific geographical and production criteria.
Contributes to the Botrán family's long-standing commitment to social responsibility and community development in Guatemala through active support and involvement with Fundación Licorera, which focuses on health, education, and sustainable development projects.
EADA Business School - Year 2012
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