Fern Roscoe
New Broughton, Wales,United Kingdom
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Find Fern Roscoe’s PhoneFern Roscoe's Overview
Fern Roscoe is a highly accomplished Lead UX Researcher & Strategist with over 12 years of experience dedicated to understanding user needs and translating them into actionable insights that drive innovative product design and business growth. She possesses a deep expertise in a wide array of qualitative and quantitative research methodologies, including ethnographic studies, usability testing, surveys, A/B testing, and data analytics. Fern is passionate about advocating for the user at every stage of the product development lifecycle and excels at collaborating with cross-functional teams of designers, product managers, and engineers. Her work focuses on creating inclusive, accessible, and ethically designed digital experiences. She is known for her ability to mentor junior researchers and foster a culture of continuous learning and user-centricity within organizations.
Professional Summary
Fern Roscoe's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Pioneered AI-Powered Personalization Research
Led a groundbreaking research initiative at TechSolutions Inc. to explore user perceptions and ethical considerations of AI-driven personalization in e-commerce, resulting in a new ethical framework adopted company-wide and a 15% uplift in user trust scores.
Redefined Onboarding Experience for SaaS Platform
Directed a comprehensive user research project for a complex SaaS product, identifying key pain points in the onboarding process. The implemented design changes based on her team's findings led to a 40% reduction in early-stage user churn and a 25% increase in feature adoption.
Keynote Speaker at 'UX Insight Global 2023'
Delivered a keynote presentation on 'The Empathy Engine: Driving Innovation through Deep User Understanding' at the prestigious UX Insight Global conference, sharing best practices with an international audience of UX professionals.
Established User Research Repository
Championed and built a centralized, easily accessible user research repository, significantly improving knowledge sharing and reducing redundant research efforts across multiple product teams, saving an estimated 200 research hours annually.
Educational Background
ICA Certificate in Anti Money Laundering - Year 2018
Emergency First Aid in the Workplace
Redwither Tower - Year 2018
NVQ Level 2 Business Administration | NVQ Level 3 Diploma in Business Administration
Yale College - Year 2012
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. It is one of the 'Big Four' banking institutions in the United States.
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