Felicia Franklin
Mysore, Karnataka,India
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Felicia Franklin is a seasoned User Experience (UX) Design Lead with over 12 years of experience crafting intuitive and impactful digital products. She specializes in user-centered design methodologies, from initial research and empathy mapping through to wireframing, prototyping, usability testing, and final UI execution. Felicia is passionate about bridging the gap between user needs and business goals, and has a strong track record of leading cross-functional teams to deliver innovative solutions for web, mobile, and enterprise applications. She is adept at utilizing tools like Figma, Sketch, Adobe XD, and various research platforms. Felicia is also a strong advocate for accessibility and inclusive design principles, striving to create products that are usable and enjoyable for everyone.
Professional Summary
Felicia Franklin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign Lead for E-commerce Platform Revamp
Led the complete UX/UI redesign of a major e-commerce platform, resulting in a 25% increase in conversion rates and a 40% reduction in cart abandonment within the first six months post-launch.
Established User Research Practice
Successfully established and scaled the user research practice at a mid-sized tech startup, implementing standardized processes and tools that significantly improved product-market fit for three new product lines.
Keynote Speaker at UX Conference 2023
Delivered a keynote presentation on 'The Future of Accessible Design in AI-Powered Applications' at the Global UX Summit 2023, sharing insights with over 500 industry professionals.
Patented a Novel Interaction Pattern
Co-inventor of a patented novel gesture-based interaction pattern for mobile devices, enhancing usability for users with limited dexterity (U.S. Patent No. X,XXX,XXX).
Educational Background
Bsc, Computer Science
University of Mysore
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Company Overview
FERATRADE AND SOFTWARE PVT LTDFERATRADE AND SOFTWARE PVT LTD specializes in developing and providing innovative trade finance technology solutions. Their platform aims to digitize and automate complex trade finance processes for banks and corporations, thereby enhancing efficiency, transparency, and security in global trade operations. They focus on creating user-friendly, compliant, and cutting-edge software to simplify the intricacies of international trade transactions.
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