Farrah Overby
Atlanta Metropolitan Area,United States
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Farrah Overby is a seasoned and dynamic leader in product marketing with extensive experience in the technology sector, particularly in SaaS and cloud computing. She is recognized for her strategic acumen in developing and executing go-to-market strategies, driving product adoption, and building compelling narratives that resonate with customers and differentiate products in competitive landscapes. Farrah has a strong track record of leading high-performing teams, fostering innovation, and translating complex technical capabilities into clear business value. She is passionate about understanding customer needs and leveraging market insights to shape product roadmaps and achieve significant business growth.
Professional Summary
Farrah Overby's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Launched Keynote Product Suite Globally
Spearheaded the global go-to-market strategy and launch for a flagship AI-powered CRM product suite, resulting in a 40% increase in market penetration within the first year and exceeding revenue targets by 25%.
Revitalized Product Messaging for Core Platform
Led a cross-functional initiative to redefine and revitalize the core messaging and positioning for a mature platform, leading to a 30% uplift in customer engagement and a significant reduction in sales cycle length.
Built and Scaled High-Impact Product Marketing Team
Successfully built and scaled a product marketing team from 5 to 20 members, fostering a culture of excellence and collaboration that consistently delivered award-winning campaigns and product launches.
Industry Speaker and Thought Leader
Recognized as a thought leader in SaaS product marketing, frequently invited to speak at industry conferences and contribute articles on best practices in go-to-market strategy and customer-centric marketing.
Educational Background
Georgia State University - Year 1998
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Company Overview
Rewards NetworkRewards Network helps restaurants grow by providing them with marketing services, financial solutions, and customer engagement tools. For consumers, it offers a dining rewards program where members of various loyalty programs (like airline frequent flyer or hotel loyalty programs) can earn points, miles, or cashback when they dine at participating restaurants. This creates a win-win: restaurants attract more diners, and diners get rewarded for their spending.
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