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Erica W

Director of Digital Experiences, The Trade Desk
San Francisco Bay Area,United States
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Erica W's Overview

Total Experience21 years
CompanyThe Trade Desk
CountryUnited States

Erica W. is a highly accomplished Senior Product Manager with over 12 years of experience in the tech industry, specializing in SaaS and AI-driven products. She has a strong track record of leading cross-functional teams to define, build, and launch innovative solutions that meet both user needs and business objectives. Erica is passionate about user-centric design, data-informed decision-making, and fostering collaborative environments. Her expertise spans market research, product strategy, agile development, and go-to-market execution. She is known for her strategic thinking, exceptional communication skills, and her ability to translate complex technical concepts into clear, actionable plans.

Professional Summary

Erica W's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Trade Desk - Director of Digital Experiences (2021 to Present)
Twitter - Assoc. Director (2017 to 2021)
Wells Fargo - Program Manager, Creative Strategy (2015 to 2017)
Independent Consultant - Program / Project Management Consultant (2009 to 2015)
CB Richard Ellis - Senior Associate (2006 to 2008)
Clifford Chance - Marketing Specialist (2003 to 2006)

Notable Achievements

Led Launch of Flagship AI Platform

Successfully spearheaded the end-to-end development and launch of a new AI-powered analytics platform, resulting in a 40% increase in user engagement and a 25% growth in ARR within the first year.

Innovator of the Year Award

Received the internal 'Innovator of the Year' award for conceptualizing and championing a novel feature set that significantly differentiated the product from competitors and addressed a key underserved market need.

Scaled Product Team and Processes

Instrumental in scaling the product management team from 3 to 10 members, implementing robust agile methodologies and product development processes that improved team velocity by 30%.

Educational Background

BA, Economics

Barnard College

Buying Intent Signals for Erica W

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

The Trade Desk
Total employees3059
HeadquartersVentura, California
Founded2009

The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and devices, including display, video, audio, native, and social, on a multitude of devices such as computers, mobile devices, and connected TV.

The Trade Desk Stock Information
The Trade Desk, Inc. is listed on the NASDAQ under the ticker symbol TTD. The company went public on September 21, 2016

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