Erica W. is a highly accomplished Senior Product Manager with over 12 years of experience in the tech industry, specializing in SaaS and AI-driven products. She has a strong track record of leading cross-functional teams to define, build, and launch innovative solutions that meet both user needs and business objectives. Erica is passionate about user-centric design, data-informed decision-making, and fostering collaborative environments. Her expertise spans market research, product strategy, agile development, and go-to-market execution. She is known for her strategic thinking, exceptional communication skills, and her ability to translate complex technical concepts into clear, actionable plans.
Erica W's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully spearheaded the end-to-end development and launch of a new AI-powered analytics platform, resulting in a 40% increase in user engagement and a 25% growth in ARR within the first year.
Received the internal 'Innovator of the Year' award for conceptualizing and championing a novel feature set that significantly differentiated the product from competitors and addressed a key underserved market need.
Instrumental in scaling the product management team from 3 to 10 members, implementing robust agile methodologies and product development processes that improved team velocity by 30%.
Barnard College
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The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and devices, including display, video, audio, native, and social, on a multitude of devices such as computers, mobile devices, and connected TV.
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