Ewan McAsh

CEO / Founder, Oceanfarmr
Cumberland Center, Maine,United States
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Who Is Ewan McAsh?

Total Experience44 years
CompanyOceanfarmr
CountryUnited States

Ewan McAsh is a highly respected and innovative figure in the Australian oyster industry, best known as the co-founder and Managing Director of Signature Oysters. Hailing from a multi-generational oyster farming family on the Clyde River, NSW, Ewan has dedicated his career to modernizing and elevating oyster aquaculture. He is a passionate advocate for sustainable farming practices, the integration of technology to enhance quality and efficiency, and the power of branding to connect consumers with premium Australian produce. Ewan's approach focuses on producing high-quality, single-seed oysters and utilizing data-driven insights for farm management, traceability, and consistent product excellence. He is recognized for his forward-thinking vision for the industry and his efforts to promote Australian oysters on both domestic and international stages.

How Did Ewan McAsh's Career Path Shape Their Journey?

Ewan McAsh's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Oceanfarmr - CEO / Founder(2017 to Present)
Signature Oysters - Director & Founding Farmer(2014 to Present)
Oyster Life Management Pty Ltd - Director Oyster Life Management Pty Ltd(2019 to 2025)
McAsh Oysters Pty Ltd - General Manager(2004 to 2019)
Ulladulla Oyster Bar - Owner(2010 to 2014)

What Are Ewan McAsh's Key Achievements?

Nuffield Australia Farming Scholar (2013)

Awarded a prestigious Nuffield Scholarship to study global innovations in oyster aquaculture, focusing on branding, quality assurance, and export market development. This research significantly shaped his business strategies and industry contributions.

Co-founder and MD of Signature Oysters

Successfully established and leads Signature Oysters, transforming a traditional family business into a leading brand renowned for its premium quality oysters, innovative farming techniques (like inter-tidal longline systems and data logging), and strong focus on sustainability and traceability on the Clyde River.

Pioneer in Oyster Farming Technology and Data Utilisation

Championed the adoption of advanced aquaculture technologies, including sensor networks for environmental monitoring, data analytics for harvest prediction and quality control, and digital traceability systems to enhance consumer confidence and farm management efficiency.

Advocate for Premium Australian Oysters and Industry Development

Actively involved in promoting the Australian oyster industry, advocating for best practices, quality standards, and the unique provenance of oysters from regions like the Clyde River. He has contributed to raising the profile and export potential of Australian oysters.

What's Ewan McAsh's Educational Background?

Bachelor’s Degree, Biology and Geosciences

University of Wollongong - Year 2000

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Company Overview

Oceanfarmr
Total employees16
HeadquartersHobart
Founded2019

Oceanfarmr is a technology company dedicated to the aquaculture industry, providing a comprehensive farm management software platform. Their solution helps shellfish and seaweed farmers digitize operations, manage inventory, track environmental data, ensure compliance, and improve overall farm productivity and sustainability. The platform aims to simplify complex farming tasks, enabling farmers to make data-driven decisions for better yields and more efficient resource management.

Oceanfarmr Funding Information
Unknown - Total Funding Raised
$1.6M - Most recent funding amount
3 - Number of funding rounds
1 May, 2023 - Latest funding round
Lead Investors:
Katapult Ocean
Giant Leap Fund
Galileo Ventures
Artesian

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