Evelyn Mora is a visionary Finnish entrepreneur and a prominent figure in the sustainable and digital fashion movements. She is best known as the founder of Helsinki Fashion Week (HFW), which she transformed into a pioneering platform for eco-conscious design and later, the world's first 3D digital fashion week and metaverse experience. Mora is a vocal advocate for circular economy principles within the fashion industry, consistently challenging traditional practices and championing innovative solutions like digital garments, NFTs, and metaverse experiences to reduce waste and environmental impact. Her work aims to redefine the future of fashion, making it more ethical, accessible, and environmentally responsible. She is also the founder and CEO of DIGITAL VILLAGE, a social metaverse platform built on principles of digital sustainability and creator empowerment.
Evelyn Mora's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Established Helsinki Fashion Week (HFW) in her early twenties, quickly positioning it as a leading global platform for sustainable fashion, showcasing designers committed to ethical and ecological practices.
Successfully transitioned HFW into the first-ever fully 3D digital fashion week and later into a metaverse experience, demonstrating innovative, resource-efficient ways to present fashion, especially highlighted during the COVID-19 pandemic.
Recognized in Forbes 30 Under 30 Europe (Art & Culture, 2018) for her groundbreaking work in transforming the fashion industry towards sustainability and innovation.
A leading voice promoting the circular economy, digital fashion, and the integration of Web3 technologies (like NFTs and the metaverse) to create a more sustainable, transparent, and equitable fashion ecosystem.
Launched DIGITAL VILLAGE, a social metaverse and marketplace built on Unreal Engine 5, aiming to empower creators, promote digital sustainability, and offer new forms of digital ownership and interaction.
Frequently invited to speak at international conferences and consults for organizations on topics of sustainability, digital transformation in fashion, and the future of creative industries.
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SCIRT (Stronger Christchurch Infrastructure Rebuild Team) was a virtual and alliance-based organization established to repair and rebuild Christchurch's horizontal infrastructure (roads, fresh water, wastewater, and stormwater systems) that was significantly damaged during the 2010 and 2011 Canterbury earthquakes. Operating from September 2011 to December 2016, SCIRT was an alliance between Christchurch City Council, Canterbury Earthquake Recovery Authority (CERA), NZ Transport Agency, City Care, Downer, Fletcher Construction, Fulton Hogan, and McConnell Dowell. It represented a unique collaborative model for large-scale disaster recovery infrastructure projects, focusing on efficiently delivering a complex program of works to restore essential services to the city.
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