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Eddie Shleyner is a highly respected direct response copywriter and the founder of VeryGoodCopy.com, a popular online resource dedicated to teaching the art and science of persuasive writing. He is known for his concise, impactful 'micro-articles' and email courses that break down complex copywriting concepts into easily digestible and actionable advice. Eddie's work focuses on helping businesses and marketers improve their messaging to increase conversions and sales. He emphasizes clarity, simplicity, and a deep understanding of customer psychology. While professionally based in Canada, Eddie often highlights his Ukrainian heritage and is a vocal supporter of Ukraine.
πΊπ¦ Eddie Shleyner's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Established and grew VeryGoodCopy.com into a leading online resource for copywriting education, attracting a large global audience of marketers, entrepreneurs, and writers.
Pioneered and popularized the 'micro-article' format for delivering concise, high-impact copywriting lessons, making learning accessible and engaging.
Developed several successful email-based copywriting courses (e.g., 'The Science of Persuasion,' 'How to Become a Copywriter') that have helped thousands improve their writing skills and marketing results.
Became a trusted and influential voice in the direct response copywriting community, known for practical advice and effective strategies.
University of Illinois Urbana-Champaign - Year 2006
Second City
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VeryGoodCopy is an online resource and educational platform founded by Eddie Shleyner, dedicated to teaching the art and science of copywriting and content marketing. It provides practical advice, actionable tips, real-world examples, and micro-interviews with industry experts, primarily delivered through its popular newsletter and website. The core mission is to help marketers, writers, entrepreneurs, and creatives improve their persuasive writing skills to achieve better business results and communication.
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