Eshita Kabra-Davies
London Area, United Kingdom,United Kingdom
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Eshita Kabra-Davies is the award-winning founder and CEO of By Rotation, the world's first social fashion rental app, often dubbed the 'Instagram of fashion rental'. With a background in investment finance at Nomura, Eshita was inspired to create a more sustainable solution to fashion consumption after witnessing textile waste during her honeymoon in Rajasthan, India. She launched By Rotation in October 2019, driven by a mission to transform the way fashion is consumed by promoting a circular economy and mindful consumerism. By Rotation allows users to rent and lend their designer and contemporary wardrobes, fostering a community of fashion lovers who prioritize sustainability and shared access over ownership. Eshita is a prominent voice advocating for circular fashion and conscious consumption, frequently featured in leading publications and recognized for her entrepreneurial spirit and impact on the fashion-tech industry.
Professional Summary
Eshita Kabra-Davies's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Forbes 30 Under 30 Europe - Retail & Ecommerce
Recognized in the 2021 list for founding By Rotation and disrupting the fashion industry with a sustainable, community-driven rental model.
Founder & CEO of By Rotation
Successfully launched and scaled By Rotation, establishing it as a leading peer-to-peer fashion rental platform in the UK and expanding its reach internationally.
Secured Significant Investment
Led By Rotation through successful funding rounds, including a notable $3 million seed round, enabling platform growth and team expansion.
Advocate for Sustainable Fashion
Actively promotes the principles of circular fashion and conscious consumerism through various media appearances, talks, and By Rotation's platform, influencing consumer behavior and industry practices.
Building a Strong Community
Cultivated a large and engaged community of 'Rotators' (users of By Rotation), fostering a sense of shared economy and sustainable style.
Educational Background
Bachelor of Science (BSc), Management
Cass Business School - Year 2010
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Company Overview
By RotationBy Rotation is a leading peer-to-peer fashion rental platform and app that allows users to rent and lend designer and contemporary fashion items. It positions itself as a community-driven service focused on making fashion more circular and sustainable. Users can discover unique pieces for special occasions or everyday wear, while lenders can monetize their wardrobes, contributing to a more conscious consumption model.
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