Erin White
United Kingdom,United Kingdom
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Erin White is a highly accomplished Senior Marketing Director with over 12 years of experience specializing in digital strategy, brand development, and market expansion for technology companies. She has a strong track record of driving revenue growth and building high-performing teams. Erin is passionate about leveraging data-driven insights to create compelling customer experiences and innovative marketing campaigns. She is known for her strategic mindset, creative problem-solving skills, and ability to thrive in fast-paced, dynamic environments. Erin is a collaborative leader dedicated to mentoring emerging talent and fostering a culture of continuous improvement.
Professional Summary
Erin White's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Campaign Launch - 'Innovate Tomorrow'
Spearheaded the 'Innovate Tomorrow' global marketing campaign, which increased brand awareness by 40% across key markets and generated a 25% uplift in qualified leads within six months.
Digital Transformation Initiative Lead
Led a company-wide digital transformation initiative for the marketing department, implementing new MarTech tools and agile methodologies, resulting in a 30% increase in team efficiency and a 15% reduction in campaign TTM (Time to Market).
Market Expansion into EMEA
Successfully developed and executed the go-to-market strategy for expansion into the EMEA region, achieving 150% of the first-year revenue target and establishing a strong brand presence.
Industry Speaker at MarTech Conference 2023
Invited to speak at the annual MarTech Conference on 'The Future of AI in Personalized Marketing,' sharing insights with over 1,000 industry professionals.
Educational Background
MSW, Social Work
University of Southern California - Year 2005
BA, Anthropology
University of Colorado Boulder - Year 1998
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Company Overview
Keystone Education GroupKeystone Education Group (KEG) is a global leader in connecting prospective students with educational institutions and programs. They operate a portfolio of over 420 websites in 33 languages, attracting millions of students worldwide. KEG's mission is to help students make informed decisions about their education by providing comprehensive information, search tools, and direct pathways to universities and schools globally. They serve both students looking for study opportunities and educational institutions seeking to recruit qualified candidates.
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