Erin Till
,United States
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Erin Till is a dynamic and accomplished product marketing leader with over 12 years of experience shaping go-to-market strategies and driving growth for leading technology companies in the B2B SaaS sector. Currently, as the Director of Product Marketing at Webflow, she focuses on empowering teams to build for the web. Erin's career journey includes impactful roles at GitHub, where she led marketing for major product launches like GitHub Copilot, and Iterable, where she scaled the product marketing team and launched its new brand identity and inaugural user conference. She also honed her expertise at Optimizely and Yammer (Microsoft). Erin is recognized for her strategic acumen in brand development, product positioning, and her ability to translate complex technical capabilities into compelling customer value. She is passionate about building strong teams and fostering a culture of innovation.
Professional Summary
Erin Till's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Spearheaded Marketing for Major GitHub Product Launches
As Senior Manager, Global Brand & Creative at GitHub, Erin led marketing efforts for some of GitHub's most significant product launches, including GitHub Copilot and GitHub Codespaces, contributing to their successful market introduction and adoption.
Launched Iterable's New Brand Identity and Inaugural User Conference
While Director of Product Marketing at Iterable, Erin successfully led the team in launching the company's new brand identity and its first-ever user conference, 'Activate', significantly enhancing brand visibility and customer engagement.
Scaled Product Marketing Teams and Functions
Erin has a proven track record of building and scaling product marketing teams in high-growth tech environments, notably at Iterable, where she grew the product marketing team from one to four members and established foundational PMM processes.
Driving Product Marketing Strategy at Webflow
In her current role as Director of Product Marketing at Webflow, Erin leads the product marketing function, developing strategies to articulate Webflow's value proposition, launch new features, and expand its market reach among designers, developers, and marketers.
Educational Background
Bachelor of Arts - BA
Butler University
Culinary Arts
Kendall College
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Company Overview
LegalEng Consulting GroupLegalEng Consulting Group is a specialized advisory firm dedicated to helping law firms and corporate legal departments navigate the evolving landscape of legal technology and operations. We provide expert guidance on digital transformation, process optimization, AI integration for legal research and document review, and the implementation of legal tech solutions to enhance efficiency, reduce costs, and improve client service delivery. Our mission is to empower legal professionals with the tools and strategies needed to thrive in the modern legal environment.
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