Erin Mason
Ashburn, Virginia,United States
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Erin Mason is a highly accomplished Senior Product Manager with over 12 years of experience in the tech industry, specializing in SaaS and mobile application development. She has a proven track record of leading cross-functional teams to deliver innovative, user-centric products that drive business growth and customer satisfaction. Erin is passionate about leveraging data analytics and user research to inform product strategy and create intuitive user experiences. She is known for her strategic thinking, strong communication skills, and ability to translate complex technical concepts into clear, actionable plans. Currently, Erin is focused on exploring the intersection of AI and user experience to build next-generation product solutions.
Professional Summary
Erin Mason's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Product of the Year Award 2022
Led the product team responsible for 'InnovateApp', which received the 'Product of the Year' award in the enterprise software category for its groundbreaking features and significant market impact, achieving 150% of its initial user adoption targets within six months.
Successful Market Expansion into EMEA
Strategized and executed the product roadmap for market entry into the EMEA region, resulting in a 40% increase in international revenue and establishing a strong foothold in key European markets within the first year.
Keynote Speaker at ProductCon 2023
Delivered a highly-rated keynote presentation on 'Ethical AI in Product Development' to an audience of over 1,000 product professionals, sharing insights on responsible innovation and future trends.
Mentorship Program Lead
Established and led a company-wide mentorship program for aspiring product managers, successfully mentoring over 20 individuals, many of whom have advanced to leadership roles.
Educational Background
Bachelor of Art, Advertising
Grand Valley State University - Year 2007
Art History
John Cabot University, Rome, Italy - Year 2011
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Company Overview
Basis TechnologiesBasis Technologies (formerly Centro) is a global provider of programmatic advertising and media automation software and services for enterprises, agencies, and publishers. Its comprehensive SaaS platform, Basis, unifies and automates the entire digital media planning, buying, analysis, and optimization process, integrating programmatic, direct, search, and social advertising to improve campaign performance and operational efficiency. The platform aims to streamline workflows, enhance collaboration, and provide actionable business intelligence for digital media professionals.
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