Erin Layland is a highly experienced and passionate UX Designer and Researcher with a strong focus on creating user-centered, intuitive, and impactful digital experiences. With nearly a decade in the field, she has a proven track record of translating complex user needs and business requirements into elegant and effective design solutions. Erin is adept at conducting comprehensive user research, developing personas, mapping user journeys, creating wireframes and prototypes, and performing usability testing. She thrives in collaborative environments, working closely with product managers, engineers, and other stakeholders to deliver high-quality products that meet both user and business goals. Erin is particularly interested in inclusive design and leveraging technology to solve real-world problems.
Erin Layland's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded the complete redesign of a flagship mobile application, resulting in a 25% increase in user engagement and a 15% improvement in task completion rates within 6 months of launch.
Developed and implemented a standardized user research framework and repository at a previous organization, significantly improving the integration of user insights into the product development lifecycle.
Authored and published a thought-leadership article on the ethical considerations of AI in user experience design, featured on a prominent industry blog, sparking wide discussion.
Initiated and led a mentorship program for junior UX designers within her team, fostering skill development and career growth for emerging talent in the field.
Lander University - Year 1997
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First Citizens Bank, a subsidiary of First Citizens BancShares, Inc., is one of the largest family-controlled banks in the United States, founded in 1898. Headquartered in Raleigh, North Carolina, it offers a comprehensive range of retail and commercial financial services, including banking, lending, wealth management, and mortgage products. Known for its emphasis on long-term customer relationships and community involvement, the bank serves individuals, businesses, and professionals. Following its acquisition of Silicon Valley Bank's commercial banking business in 2023, First Citizens significantly expanded its national presence and capabilities, particularly in serving the technology and innovation sectors.
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