Erin Gorky
,United States
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Erin Gorky is a seasoned Lead UX Researcher with over 12 years of experience dedicated to understanding user needs and translating them into actionable insights that drive product strategy and design innovation. She possesses a deep expertise in a wide array of qualitative and quantitative research methodologies, including usability testing, in-depth interviews, surveys, ethnographic studies, and A/B testing. Erin is passionate about creating empathetic, user-centered products and has a proven track record of leading research initiatives for complex digital experiences across various platforms. She excels at collaborating with cross-functional teams, including designers, product managers, and engineers, to ensure that user feedback is integral to every stage of the product development lifecycle. Erin is also a strong advocate for research democratization and enjoys mentoring junior researchers.
Professional Summary
Erin Gorky's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Pioneered AI-Assisted User Persona Generation
Developed and implemented an innovative methodology leveraging AI and natural language processing to analyze qualitative user data, resulting in more dynamic and accurate user personas, reducing persona creation time by 40%.
Scaled Research Operations for a High-Growth SaaS Product
Successfully built and scaled the UX research function for a SaaS product that grew its user base by 300% in two years. Established standardized research processes, tools, and a participant recruitment panel, enabling consistent and timely insights.
Published 'The Empathetic Inquirer's Toolkit'
Authored a widely-read guide on practical techniques for conducting empathetic user interviews, which has been adopted by several university UX programs and internal L&D departments at tech companies.
Increased Product Adoption by 18% through Insight-Driven Redesign
Led foundational research that directly informed a major product redesign, which subsequently led to an 18% increase in user adoption and a 22% improvement in key task completion rates within six months of launch.
Educational Background
Bachelor of Science (B.S.), Advertising
University of Tennessee-Knoxville - Year 2003
Organizational Leadership
Harvard Business School Online - Year 2024
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Company Overview
The Trade DeskThe Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, native and social, on a multitude of devices, such as computers, mobile devices, and connected TV. It provides a transparent and independent platform for advertisers to reach their target audiences effectively.
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