Erin Dunn-Franklin
New York City Metropolitan Area,United States
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Erin Dunn-Franklin is a seasoned User Experience (UX) Strategist and Researcher with over a decade of experience crafting intuitive and impactful digital products. She is passionate about understanding user needs and translating complex problems into elegant, user-centered solutions. Erin excels in leading cross-functional teams, conducting in-depth user research, developing personas and journey maps, and advocating for design thinking principles. Her work has spanned various industries, including e-commerce, healthcare technology, and SaaS platforms, consistently focusing on enhancing usability and driving user engagement. She is a strong believer in continuous learning and actively contributes to the UX community through mentorship and knowledge sharing.
Professional Summary
Erin Dunn-Franklin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led UX Redesign for Flagship E-commerce Platform
Spearheaded the end-to-end UX redesign of a major e-commerce platform, resulting in a 25% increase in conversion rates and a 40% reduction in cart abandonment by implementing data-driven design changes and improving the overall user flow.
Established User Research Practice at HealthTech Startup
Built and scaled the user research function from the ground up at a fast-growing HealthTech startup, embedding user-centric methodologies into the product development lifecycle and significantly improving product-market fit for new features.
Keynote Speaker at UX Forward Conference 2022
Delivered a keynote presentation on 'The Ethics of AI in UX Design' at the international UX Forward Conference, sharing insights on responsible innovation and best practices with over 500 industry professionals.
Published 'The Empathetic Interface'
Authored a widely-read article series on Medium titled 'The Empathetic Interface,' exploring how empathy in design can lead to more inclusive and successful digital products, garnering over 50k views.
Educational Background
Master of Business Administration (M.B.A.), Business Administration and Management, General
The Tuck School of Business at Dartmouth - Year 2015
B.A. with Honors, English Literature, Minors in French and Linguistics
The University of Texas at Austin - Year 2005
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Company Overview
Goldman SachsThe Goldman Sachs Group, Inc. is a leading global financial institution that delivers a broad range of financial services across investment banking, securities, investment management and consumer banking to a large and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world. They provide advice and financing to companies, guide them through mergers and acquisitions, help them raise capital, and manage wealth for individuals and institutions.
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