Eric Shaffer

CEO & Co-Founder | Chairman, Agnitio.ai
Tampa, Florida,United States
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Who Is Eric Shaffer?

Total Experience18 years
CompanyAgnitio.ai
CountryUnited States

Eric Schaffer is a globally recognized pioneer and leader in the fields of User Experience (UX), Human-Computer Interaction (HCI), and design. He is best known as the co-founder and CEO of Human Factors International (HFI), a leading global firm specializing in UX consulting, training, and certification. With decades of experience, Schaffer has been instrumental in shaping the UX industry, advocating for user-centered design principles, and developing methodologies to integrate UX practices into business processes effectively. He is the author of the influential book 'Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice,' which provides a roadmap for organizations to mature their UX capabilities. His work has empowered countless professionals and organizations worldwide to create more usable, effective, and satisfying digital products and services, thereby enhancing customer satisfaction and business outcomes.

How Did Eric Shaffer's Career Path Shape Their Journey?

Eric Shaffer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Agnitio.ai - CEO & Co-Founder | Chairman(2025 to Present)
Delivr.ai - Board Member(2024 to Present)
Anteriad - Investor & Advisor(2023 to Present)
Ring Ventures - Investor(2023 to Present)
Alumni Ventures - Seed Investor(2023 to Present)
Unknown Company - Advising Multiple Startups(2023 to Present)
IAB Tech Lab - Member - Rearc Addressability(2020 to Present)
4-Eyes.ai - Chairman of the Board(2025 to 2025)
Stealth Startup - Co-Founder(2024 to 2025)
Myosin.xyz - Fractional CTO / Consultant(2023 to 2024)

What Are Eric Shaffer's Key Achievements?

Co-founder and CEO of Human Factors International (HFI)

Co-founded HFI in 1988, building it into the world's largest company specializing in user experience design, consulting, and training, significantly influencing the global UX landscape.

Author of 'Institutionalization of UX'

Authored the seminal book 'Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice,' providing a practical framework for embedding UX into corporate culture and processes.

Pioneer of UX Certification Programs

Spearheaded the development and popularization of globally recognized UX certification programs, such as the Certified Usability Analyst (CUA) and Certified User Experience Analyst (CXA), professionalizing the field.

Development of UX Methodologies

Led the creation and refinement of comprehensive UX design and research methodologies that are taught and applied by thousands of professionals and organizations worldwide.

Global Evangelist for User-Centered Design

Through extensive speaking engagements, workshops, and publications, has been a tireless advocate for the strategic importance of user-centered design in business success.

What's Eric Shaffer's Educational Background?

MSIT, Technology Management

East Texas A&M University - Year 2009

BS in Marketing, Marketing Technology

East Tennessee State University - Year 2000

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Notable news
Hiring actively
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Company Overview

Agnitio.ai
Total employees35
HeadquartersBengaluru
Founded2022

Agnitio.ai is an AI-powered platform focused on sales coaching and intelligence. It analyzes sales conversations to provide actionable insights, helping sales teams improve performance, close more deals, and enhance customer interactions through data-driven coaching. Their technology aims to unlock the full potential of sales representatives by identifying key behaviors and areas for improvement.

Agnitio.ai Funding Information
Unknown - Total Funding Raised
$525K - Most recent funding amount
1 - Number of funding rounds
Feb 1, 2023 - Latest funding round
Lead Investors:
Speciale Invest
Emergent Ventures

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