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Erica Halderman

Senior Vice President, Customer Relationship Marketing Director, Huntington National Bank
Columbus, Ohio Metropolitan Area,United States
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Erica Halderman's Overview

Total Experience22 years
CompanyHuntington National Bank
CountryUnited States

Erica Halderman is a dynamic and results-oriented Principal Product Manager with over 12 years of experience in spearheading product strategy, development, and lifecycle management for innovative software solutions. Currently based in Austin, Texas, she has a proven track record of successfully launching and scaling B2B and B2C products in competitive markets, particularly within the SaaS and AI-driven analytics sectors. Erica excels at translating complex user needs and market opportunities into actionable product roadmaps, fostering cross-functional collaboration between engineering, design, marketing, and sales teams. She is passionate about user-centric design, data-informed decision-making, and mentoring emerging product talent.

Professional Summary

Erica Halderman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Huntington National Bank - Senior Vice President, Customer Relationship Marketing Director (2021 to Present)
Verizon - Senior Consultant Marketing (2013 to 2015)
Mettler Toledo - Lab Service Marketing Leader (2006 to 2008)
First Service Federal Credit Union - Marketing and Business Development Manager (2003 to 2006)

Notable Achievements

Launch of AI-Powered Analytics Platform

Led the end-to-end product development and launch of an industry-first AI-powered analytics platform, achieving 200% of its first-year revenue target and acquiring over 50 enterprise clients within 18 months.

Product Innovation Award 2022

Received the company's annual Product Innovation Award for conceptualizing and delivering a groundbreaking feature set that increased user engagement by 35% and reduced customer churn by 15%.

Expansion into New Market Segment

Successfully identified and strategized entry into a new vertical market, leading to a 25% increase in overall market share for her product line within two years.

Speaker at ProductCon 2023

Selected as a speaker at ProductCon 2023, presenting on 'Leveraging User Feedback for Agile Product Iteration' to an audience of product management professionals.

Educational Background

Bachelor's degree, Marketing

The Ohio State University Fisher College of Business - Year 1999

Buying Intent Signals for Erica Halderman

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Huntington National Bank
Total employees20114
HeadquartersColumbus
Founded1866

Huntington National Bank, a subsidiary of Huntington Bancshares Incorporated, is a full-service regional bank offering a comprehensive range of banking, payment, wealth management, and risk management products and services. Catering to consumers, small and middle-market businesses, corporations, and municipalities, Huntington operates primarily in the Midwest and aims to make people's lives better, help businesses thrive, and strengthen the communities it serves.

Huntington National Bank Stock Information
Huntington National Bank, Inc. is listed on the NASDAQ under the ticker symbol HBAN. The company went public on

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