Erica Halderman is a dynamic and results-oriented Principal Product Manager with over 12 years of experience in spearheading product strategy, development, and lifecycle management for innovative software solutions. Currently based in Austin, Texas, she has a proven track record of successfully launching and scaling B2B and B2C products in competitive markets, particularly within the SaaS and AI-driven analytics sectors. Erica excels at translating complex user needs and market opportunities into actionable product roadmaps, fostering cross-functional collaboration between engineering, design, marketing, and sales teams. She is passionate about user-centric design, data-informed decision-making, and mentoring emerging product talent.
Erica Halderman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the end-to-end product development and launch of an industry-first AI-powered analytics platform, achieving 200% of its first-year revenue target and acquiring over 50 enterprise clients within 18 months.
Received the company's annual Product Innovation Award for conceptualizing and delivering a groundbreaking feature set that increased user engagement by 35% and reduced customer churn by 15%.
Successfully identified and strategized entry into a new vertical market, leading to a 25% increase in overall market share for her product line within two years.
Selected as a speaker at ProductCon 2023, presenting on 'Leveraging User Feedback for Agile Product Iteration' to an audience of product management professionals.
The Ohio State University Fisher College of Business - Year 1999
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Huntington National Bank, a subsidiary of Huntington Bancshares Incorporated, is a full-service regional bank offering a comprehensive range of banking, payment, wealth management, and risk management products and services. Catering to consumers, small and middle-market businesses, corporations, and municipalities, Huntington operates primarily in the Midwest and aims to make people's lives better, help businesses thrive, and strengthen the communities it serves.
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