Emma Martin
London, England,United Kingdom
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Emma Martin is a seasoned Principal UX Researcher and Strategist with over 12 years of experience dedicated to understanding user needs and translating them into intuitive, impactful digital experiences. Currently based in Austin, Texas, she thrives on complex problem-solving and is passionate about advocating for the user at every stage of the product development lifecycle. Emma has a proven track record of leading research initiatives for both B2B and B2C products across various industries, including SaaS, e-commerce, and healthcare technology. Her expertise lies in mixed-methods research, journey mapping, usability testing, and fostering collaborative, user-centered cultures within organizations. She is known for her ability to synthesize complex data into clear, actionable insights that drive design and business decisions. Emma is also a mentor to junior researchers and frequently speaks at industry events about the importance of ethical research practices and inclusive design.
Professional Summary
Emma Martin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign Lead for Core Product - Achieved 30% Uplift in User Engagement
Led the end-to-end UX research and strategy for a major redesign of a flagship SaaS product, resulting in a 30% increase in daily active users and a 20% improvement in task completion rates within six months post-launch.
Established Company's First Centralized Research Repository
Championed and implemented a company-wide research repository, democratizing access to user insights and fostering a more data-informed decision-making culture across product, design, and engineering teams. This initiative reduced redundant research efforts by an estimated 15%.
Published 'The Empathetic Interface: Designing for Real-World Users'
Authored a well-received article in a leading UX industry journal discussing practical approaches to incorporating empathy into the design process, which has been cited in multiple academic papers and industry talks.
Keynote Speaker at 'UX Forward 2023' Conference
Delivered a keynote presentation on 'The Future of AI in UX Research: Opportunities and Ethical Considerations' to an audience of over 500 UX professionals, receiving positive feedback for her forward-thinking insights.
Educational Background
BA (Hons) Drama & English
University of Warwick - Year 1988
Bachelor of Arts (B.A.)
University of Warwick - Year 1988
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Company Overview
TSOTenaris S.A. is a leading global manufacturer and supplier of steel pipe products and related services for the world's energy industry and other industrial applications. Its products include casing, tubing, line pipe, and mechanical and structural pipes. Tenaris serves major oil and gas companies as well as engineering companies engaged in constructing oil and gas gathering, transportation, processing, and power generation facilities. The company emphasizes innovation, quality, and long-term customer relationships.
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