Emma Watkinson is a British entrepreneur best known as the co-founder and CEO of SilkFred, an online fashion marketplace. Launched in 2011, SilkFred provides a platform for independent fashion brands and designers to sell their unique clothing and accessories directly to consumers. Emma has driven the company's growth by focusing on discovering and promoting emerging talent, offering customers a diverse range of styles not typically found on the high street. She is recognized for her innovative approach to e-commerce, her commitment to supporting small businesses within the fashion industry, and for building a strong community around the SilkFred brand. Her leadership has positioned SilkFred as a significant player in the online retail space, particularly for consumers seeking distinctive and ethically-conscious fashion choices.
Emma Watkinson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully co-founded SilkFred in 2011 and scaled it into a leading online platform for independent fashion brands, connecting hundreds of designers with millions of customers worldwide.
Recognized in the Forbes 30 Under 30 Europe list for Retail & Ecommerce in 2016, highlighting her impact and innovation in the online fashion industry.
Instrumental in creating a sustainable and accessible marketplace that empowers independent fashion designers by giving them direct access to a large customer base and challenging traditional retail models.
Grew SilkFred from a startup concept into a multi-million pound business, demonstrating strong entrepreneurial acumen and strategic vision in a competitive market.
University of Liverpool - Year 2005
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SilkFred is an online fashion marketplace connecting shoppers with unique, affordable womenswear from independent brands and emerging designers. It serves as a platform for these smaller labels to reach a wider audience, offering customers a curated selection of clothing, accessories, and footwear that often can't be found on the traditional high street, focusing on individuality and style.
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