Emma Dunlop
United Kingdom,United Kingdom
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Emma Dunlop is a highly accomplished Marketing Director with over 12 years of experience in developing and executing innovative digital marketing strategies for high-growth technology companies. Currently based in Edinburgh, Scotland, she is recognized for her expertise in brand development, demand generation, content marketing, and data-driven decision-making. Emma has a strong track record of building and leading high-performing marketing teams, consistently exceeding KPIs and driving significant revenue growth. She is passionate about leveraging emerging technologies and creative storytelling to connect with audiences and build lasting brand loyalty. Emma is also a keen advocate for mentorship within the marketing community.
Professional Summary
Emma Dunlop's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Brand Relaunch Campaign Lead
Spearheaded a global brand relaunch for 'Innovatech Solutions,' resulting in a 40% increase in brand awareness and a 25% uplift in qualified leads within the first six months.
Digital Transformation Initiative
Led the digital transformation of marketing operations, implementing a new CRM and marketing automation platform that improved campaign efficiency by 30% and enhanced customer journey mapping.
Marketing Team of the Year Award 2022
Guided her team to win the 'Marketing Team of the Year' award at the National Tech Awards for outstanding performance and innovative campaign execution.
Published Author on Content Strategy
Authored a chapter on 'Next-Generation Content Strategy for SaaS Companies' in the best-selling marketing anthology 'The Digital Frontier'.
Educational Background
2.1 (Hons), History and Politics
University of Glasgow - Year 1998
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Company Overview
McKenzie Intelligence ServicesMcKenzie Intelligence Services (MIS) is a geospatial intelligence company that provides actionable insights derived from satellite, drone, and other sensor imagery. They specialize in delivering rapid, accurate damage assessments and situational awareness, particularly for the insurance and financial services industries, to support claims processing, risk management, and response to catastrophic events like floods, wildfires, and hurricanes. Their Global Events Observer (GEO) platform leverages AI and machine learning to analyze vast amounts of data, enabling clients to make informed decisions quickly and efficiently manage event response.
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