Emma Dunlop

Commercial Director and Co-Founder, McKenzie Intelligence Services
United Kingdom,United Kingdom
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Who Is Emma Dunlop?

Total Experience26 years
CompanyMcKenzie Intelligence Services
CountryUnited Kingdom

Emma Dunlop is a highly accomplished Marketing Director with over 12 years of experience in developing and executing innovative digital marketing strategies for high-growth technology companies. Currently based in Edinburgh, Scotland, she is recognized for her expertise in brand development, demand generation, content marketing, and data-driven decision-making. Emma has a strong track record of building and leading high-performing marketing teams, consistently exceeding KPIs and driving significant revenue growth. She is passionate about leveraging emerging technologies and creative storytelling to connect with audiences and build lasting brand loyalty. Emma is also a keen advocate for mentorship within the marketing community.

Emma Dunlop LinkedIn pageCompany Website

How Did Emma Dunlop's Career Path Shape Their Journey?

Emma Dunlop's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

McKenzie Intelligence Services - Commercial Director and Co-Founder(2019 to Present)
Tesco - Senior Project Manager(2013 to 2014)
Tesco - Category Manager(2011 to 2012)
Marks and Spencer - Buyer - Ready Meals, Pizza & Chilled Bread(2010 to 2010)
Sainsburys - Senior Buyer Yogurts & Active Health Drinks(2006 to 2007)
Tesco - Buyer(2003 to 2006)

What Are Emma Dunlop's Key Achievements?

Global Brand Relaunch Campaign Lead

Spearheaded a global brand relaunch for 'Innovatech Solutions,' resulting in a 40% increase in brand awareness and a 25% uplift in qualified leads within the first six months.

Digital Transformation Initiative

Led the digital transformation of marketing operations, implementing a new CRM and marketing automation platform that improved campaign efficiency by 30% and enhanced customer journey mapping.

Marketing Team of the Year Award 2022

Guided her team to win the 'Marketing Team of the Year' award at the National Tech Awards for outstanding performance and innovative campaign execution.

Published Author on Content Strategy

Authored a chapter on 'Next-Generation Content Strategy for SaaS Companies' in the best-selling marketing anthology 'The Digital Frontier'.

What's Emma Dunlop's Educational Background?

2.1 (Hons), History and Politics

University of Glasgow - Year 1998

Buying Intent Signals for Emma Dunlop

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

McKenzie Intelligence Services
Total employees35
HeadquartersLondon
Founded2011

McKenzie Intelligence Services (MIS) is a geospatial intelligence company that provides actionable insights derived from satellite, drone, and other sensor imagery. They specialize in delivering rapid, accurate damage assessments and situational awareness, particularly for the insurance and financial services industries, to support claims processing, risk management, and response to catastrophic events like floods, wildfires, and hurricanes. Their Global Events Observer (GEO) platform leverages AI and machine learning to analyze vast amounts of data, enabling clients to make informed decisions quickly and efficiently manage event response.

Company Website
McKenzie Intelligence Services Funding Information
Unknown - Total Funding Raised
$4.4M - Most recent funding amount
5 - Number of funding rounds
10 Nov, 2022 - Latest funding round
Lead Investors:
Mercia Asset Management
Future Planet Capital
NVM Private Equity
Innovate UK

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