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Emma Carroll

Commercial Director, City Plumbing Supplies
Leicester, England,United Kingdom
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Emma Carroll's Overview

Total Experience30 years
CompanyCity Plumbing Supplies
CountryUnited Kingdom

Emma Carroll is a seasoned Senior UX Researcher with 12 years of experience dedicated to understanding user needs and translating them into intuitive and impactful digital experiences. Based in Berlin, she specializes in qualitative research methodologies, usability testing, and integrating user-centered design principles into agile development cycles. Emma is particularly passionate about the ethical implications of AI and emerging technologies, striving to ensure that innovation serves humanity responsibly. She is known for her empathetic approach, her ability to synthesize complex information into actionable insights, and her collaborative spirit in working with cross-functional teams of designers, product managers, and engineers. Emma is a strong advocate for inclusive design, believing that technology should be accessible and empowering for everyone.

Professional Summary

Emma Carroll's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

City Plumbing Supplies - Commercial Director (2012 to Present)
Plumbing Trade Supplies - Product Director (1995 to 2012)

Notable Achievements

Keynote Speaker at UX Global Summit 2023

Delivered a keynote address on 'Ethical Frameworks for AI-Driven User Experiences,' discussing practical approaches for researchers and designers to mitigate bias and promote transparency in AI products.

Published 'The Empathetic Interface' in 'Design Forward' Magazine

Authored a widely-cited article exploring the crucial role of empathy in designing user interfaces, particularly for vulnerable user groups, which influenced industry best practices.

Led UX Research for Award-Winning Accessibility App 'ConnectAll'

Headed the user research efforts for 'ConnectAll,' an application designed to improve digital accessibility for users with disabilities. The app received the 'Digital Inclusion Award 2022' for its innovative approach and user impact.

Mentor of the Year 2021 - TechWomen Berlin

Recognized for her dedication to mentoring early-career women in technology, helping them navigate their career paths and develop their research skills within the TechWomen Berlin initiative.

Educational Background

Buying Intent Signals for Emma Carroll

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

City Plumbing Supplies
Total employees4000
HeadquartersNorthampton
Founded1981

City Plumbing is a leading UK distributor of plumbing and heating products, as well as bathroom supplies. Acquired by the Highbourne Group from Travis Perkins in 2021, it serves both trade professionals and homeowners through a vast network of branches across the United Kingdom. They offer a comprehensive range of products including boilers, radiators, pipes, fittings, sanitaryware, and renewable energy solutions, emphasizing product availability, expert advice, and customer service.

City Plumbing Supplies Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
H.I.G. Capital

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