Emma Ashfield
Greater Reading Area,United Kingdom
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Emma Ashfield is a seasoned Senior UX Researcher with 12 years of experience dedicated to understanding user needs and translating them into actionable insights that drive product strategy and design. Currently based in Amsterdam, Netherlands, Emma excels in mixed-methods research, employing a wide range of qualitative and quantitative techniques including user interviews, usability testing, surveys, ethnographic studies, and A/B testing. She is passionate about creating intuitive and accessible digital experiences that genuinely solve user problems. Emma has a strong background in cognitive psychology, which informs her approach to research, and she thrives in collaborative environments, working closely with designers, product managers, and engineers to ensure a user-centered approach throughout the product development lifecycle. She is a strong advocate for ethical research practices and is always exploring new methodologies to deepen her understanding of user behavior.
Professional Summary
Emma Ashfield's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Foundational Research for Flagship Product Redesign
Spearheaded a comprehensive 6-month foundational research initiative for a flagship enterprise software, involving deep ethnographic studies and stakeholder interviews across three continents. The insights directly informed the product's complete redesign, leading to a 30% increase in user satisfaction and a 15% reduction in task completion times post-launch.
Established a User Research Repository & Playbook
Designed and implemented a centralized user research repository and an accompanying research operations playbook. This initiative democratized access to user insights across the organization, standardized research practices, and reduced redundant research efforts by 25%.
Speaker at 'UX Insight Conference 2023'
Invited speaker at the 'UX Insight Conference 2023', where she presented on 'The Future of Mixed-Methods Research in AI-driven Products,' sharing innovative approaches to understanding user interactions with intelligent systems.
Mentorship Program Lead
Successfully initiated and led a mentorship program within her organization, pairing senior researchers with junior team members, which resulted in improved skill development and higher retention rates within the UX team.
Educational Background
Our Ladys, Abingdon - Year 1980
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Company Overview
CSL GroupCSL Limited is a global biotechnology leader that develops and delivers innovative medicines to save lives, protect public health, and help people with life-threatening medical conditions live full lives. Its portfolio includes products for treating haemophilia and other bleeding disorders, primary immune deficiencies, hereditary angioedema, respiratory disease, and neurological disorders, as well as vaccines to prevent influenza. CSL, including its three businesses CSL Behring, CSL Seqirus and CSL Vifor, provides life-saving products to more than 100 countries and employs over 32,000 people. Their unique combination of commercial strength, R&D focus and operational excellence enables them to identify, develop and deliver innovations so patients can live life to the fullest.
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