Emily Pasinski McCarthy
Greater Boston,United States
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Emily Pasinski McCarthy is a highly accomplished and results-oriented marketing leader with over 15 years of experience specializing in product marketing, go-to-market strategy, and brand development within the technology and SaaS sectors. She has a proven track record of launching successful products, driving significant revenue growth, and building high-performing marketing teams. Emily is adept at translating complex technical concepts into compelling value propositions that resonate with target audiences. She is passionate about understanding customer needs and leveraging data-driven insights to create impactful marketing campaigns and build lasting brand loyalty. Her expertise spans market analysis, competitive positioning, content strategy, demand generation, and sales enablement.
Professional Summary
Emily Pasinski McCarthy's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Successful Launch of Flagship SaaS Product
Orchestrated the end-to-end go-to-market strategy for a new flagship SaaS platform, resulting in exceeding first-year adoption targets by 30% and contributing to a 25% increase in ARR for the product line.
Revitalized Brand Positioning and Messaging
Spearheaded a comprehensive brand overhaul, including market research, positioning, and messaging development, leading to a 40% improvement in brand recall and a significant uplift in positive media sentiment.
Built and Scaled High-Performing Product Marketing Team
Recruited, mentored, and led a product marketing team of 10+ individuals, fostering a collaborative and innovative environment that consistently delivered on strategic objectives and supported global sales efforts.
Implemented Data-Driven Content Strategy
Developed and executed a new content marketing strategy based on audience segmentation and data analytics, which increased organic website traffic by 60% and doubled marketing-qualified leads (MQLs) within 12 months.
Educational Background
Bachelor’s Degree, Communication and Media Studies
Stonehill College
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million client relationships through its extensive network of retail financial centers, ATMs, and award-winning digital banking platforms. Bank of America is also a global leader in wealth management, corporate and investment banking, and trading across a broad range of asset classes, serving corporations, governments, institutions, and individuals around the world.
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