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Emily Forbes

Founder, Seenit Ltd.
London Area, United Kingdom,United Kingdom
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Emily Forbes's Overview

Total Experience15 years
CompanySeenit Ltd.
CountryUnited Kingdom

Emily Forbes is a distinguished Senior UX Researcher with 12 years of dedicated experience focusing on the intersection of user experience and artificial intelligence. She specializes in developing ethical AI design frameworks and human-centered AI products. Emily is passionate about ensuring that emerging technologies are inclusive, transparent, and beneficial for all users. Her work involves conducting in-depth user studies, translating complex AI functionalities into intuitive user interfaces, and collaborating with cross-functional teams of designers, engineers, and ethicists to build responsible AI solutions. She is a strong advocate for user privacy and data ethics in the tech industry.

Professional Summary

Emily Forbes's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Seenit Ltd. - Founder (2014 to Present)
Koburn - Co Founder (2012 to 2013)
Gingko Agency - Producer (2011 to 2012)
Partizan - Freelance Production assistant (2010 to 2011)
Working Title Films - Action Intern (2009 to 2010)

Notable Achievements

Pioneer in Ethical AI Toolkit Development

Led the research and development of an open-source 'Ethical AI Design Toolkit' adopted by over 50 organizations globally, providing practical guidelines for creating fair and accountable AI systems. The toolkit was featured at the Global AI Ethics Summit 2022.

Keynote Speaker at UX & AI Conference 2023

Delivered a widely acclaimed keynote address on 'Designing Trustworthy AI Experiences' at the International UX & AI Conference, influencing industry thought leaders and practitioners.

Recipient of the 'Tech for Good' Innovator Award 2021

Awarded for her significant contributions to creating AI-powered tools that address societal challenges, specifically for a project that improved accessibility for users with disabilities through an AI-driven assistive technology.

Published 'The Empathetic Algorithm'

Authored a chapter in the best-selling book 'The Empathetic Algorithm: Human-Centered AI in Practice', focusing on practical methodologies for integrating user empathy into the AI development lifecycle.

Educational Background

BA Hons, Graphic Design Communication, specialising in cinematography and Film/Video Production

Chelsea College of Art - Year 2006

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Notable news
Hiring actively
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Company Overview

Seenit Ltd.
Total employees35
HeadquartersLondon
Founded2014

Seenit is a User-Generated Video (UGV) platform that empowers brands and organizations to co-create authentic video content with their communities of employees, customers, and fans globally. The platform facilitates the collection, curation, editing, and distribution of these video stories, enabling businesses to build trust, enhance engagement, and produce cost-effective video content at scale.

Seenit Ltd. Funding Information
$7.4M - Total Funding Raised
$6.2M - Most recent funding amount
4 - Number of funding rounds
1 Jul, 2019 - Latest funding round
Lead Investors:
Force Over Mass Capital
Ascension Ventures
Oxford Capital Partners
Knight Frank
Channel 4 Ventures (Commercial Growth Fund)

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