Elyssa Heller
New York, New York,United States
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Elyssa Heller is the visionary founder of Edith's Eatery & Grocery and Edith's Sandwich Counter, located in Brooklyn, New York. Inspired by her great-aunt Edith and a desire to modernize traditional Jewish deli and appetizing culture, Elyssa transitioned from a successful career in marketing and brand strategy (with experience at companies like L'Oréal and Schwinn Bicycles) to the culinary world. She initially launched Edith's as a pop-up during the pandemic in 2020, which quickly gained a loyal following for its innovative takes on Jewish-American classics like bagels, smoked fish, and sandwiches. Her approach combines respect for tradition with a contemporary sensibility, focusing on high-quality ingredients, creative recipes, and building a strong community around her establishments. Elyssa's work has been instrumental in revitalizing and reinterpreting Jewish culinary heritage for a new generation in New York City.
Professional Summary
Elyssa Heller's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Founder of Edith's Eatery & Grocery and Edith's Sandwich Counter
Successfully launched and established Edith's, a popular modern Jewish eatery and grocery, growing it from a pandemic-era pop-up to multiple acclaimed brick-and-mortar locations in Brooklyn, New York.
Revitalizing Jewish-American Cuisine
Recognized for her innovative approach to traditional Jewish-American foods, blending heritage recipes with modern culinary techniques and presentations, making them accessible and exciting for a diverse audience.
Media Acclaim and Recognition
Her establishments and culinary vision have been featured in numerous prominent publications, including The New York Times, Bon Appétit, Eater, Forbes, and Food & Wine, highlighting her impact on the New York food scene.
Successful Transition to Entrepreneurship
Effectively leveraged her extensive background in marketing and brand strategy to build a compelling brand and successful business in the competitive New York City food industry.
Community Builder
Fostered a strong sense of community through her eateries, creating spaces that are welcoming and celebrate Jewish culture and cuisine, while also engaging in local initiatives.
Educational Background
Bachelor of Sciences Honors, Health Sciences
Queen's University - Year 2007
Highland Park High School
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Company Overview
Edith'sEdith's is a direct-to-consumer lifestyle brand focused on creating high-quality, ethically sourced, and environmentally sustainable everyday essentials. From apparel to home goods, Edith's is committed to transparency in its supply chain, fair labor practices, and minimizing environmental impact. Our mission is to empower conscious consumerism by making sustainable choices accessible and desirable, without compromising on style or quality.
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