Elizabeth Basten, MA Strategic Marketing

Trustee, WCS Care
Rugby, England,United Kingdom
Find Elizabeth Basten, MA Strategic Marketing's Email
Find Elizabeth Basten, MA Strategic Marketing's Phone

Who Is Elizabeth Basten, MA Strategic Marketing?

Total Experience27 years
CompanyWCS Care
CountryUnited Kingdom

Elizabeth Basten is a highly skilled and results-oriented marketing professional, holding an MA in Strategic Marketing. With approximately 8 years of experience, she excels in developing and implementing innovative marketing strategies that drive brand growth, customer acquisition, and market penetration. Elizabeth possesses a strong analytical aptitude, enabling her to leverage data-driven insights for campaign optimization and informed decision-making. Her expertise spans digital marketing, brand management, market research, content strategy, and integrated marketing communications. She is passionate about understanding consumer behavior and crafting compelling narratives that resonate with target audiences, ultimately delivering measurable business outcomes.

Elizabeth Basten, MA Strategic Marketing LinkedIn pageCompany Website

How Did Elizabeth Basten, MA Strategic Marketing's Career Path Shape Their Journey?

Elizabeth Basten, MA Strategic Marketing's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Kiss My Brand - Founder and CEO(2024 to Present)
AdvisoryAI - Fractional Chief Marketing Officer(2025 to Present)
WCS Care - Trustee(2021 to Present)
Bluebell Wood Lettings Ltd - Managing Director(2020 to Present)
Wagestream - Chief Marketing Officer(2022 to 2023)
Clarilis - Chief Marketing Officer(2021 to 2022)
Wealth Wizards - Chief Marketing Officer(2018 to 2020)
Hudson - UK Board Director(2017 to 2018)
Communisis - Marketing Director(2016 to 2017)
1st - The Exchange - Strategic Marketing Manager(2005 to 2010)

What Are Elizabeth Basten, MA Strategic Marketing's Key Achievements?

Successful Launch of New Product Line

Led the strategic marketing plan and execution for a new product line, resulting in exceeding first-year sales targets by 20% and achieving a 15% market share within 12 months through targeted digital campaigns and influencer collaborations.

Revitalized Brand Engagement Strategy

Developed and implemented a comprehensive brand engagement strategy across multiple digital platforms, increasing social media engagement rates by 40% and growing the online community by 25% year-over-year.

Data-Driven Campaign Optimization Award

Recognized for significantly improving marketing ROI by 30% through the systematic application of A/B testing, data analytics, and performance metrics to refine and optimize ongoing campaigns.

MA Strategic Marketing with Distinction

Completed a Master of Arts in Strategic Marketing, graduating with Distinction, specializing in consumer psychology and digital marketing innovation.

What's Elizabeth Basten, MA Strategic Marketing's Educational Background?

Masters Degree, Strategic Marketing

Anglia Ruskin University - Year 2015

Post Graduate Diploma, Marketing

Chartered Institute of Marketing - Year 1997

Buying Intent Signals for Elizabeth Basten, MA Strategic Marketing

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

WCS Care
Total employees875
HeadquartersNuneaton
Founded1992

WCS Care is a registered charity and innovative provider of residential care homes and services primarily for older people and individuals living with dementia in Warwickshire, UK. They are recognized for their person-centered approach, incorporating technology and creative activities to enhance residents' well-being, independence, and quality of life. WCS Care focuses on creating vibrant, homely environments where residents can live fulfilling lives.

Company Website
WCS Care Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Intent Signals

Buyer intent signals

CRM Enrichment

Contact Enrichment

Workflows and tasks

Workflows and tasks

Integrations

Integrations

Thousands of companies, including, are just a search away.