Elisia K.
Wesley Chapel, Florida,United States
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Elisia K. is a highly experienced Lead UX Researcher with over 15 years in the field, currently based in Berlin, Germany. She specializes in qualitative research methodologies, usability testing, and user-centered design strategies. Elisia has a proven track record of translating complex user needs into actionable insights that drive product innovation and enhance user satisfaction across various digital platforms. She is passionate about mentoring junior researchers and advocating for ethical research practices. Elisia is known for her empathetic approach and her ability to uncover deep user motivations that often go unnoticed, leading to more impactful and human-centric products.
Professional Summary
Elisia K.'s work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global UX Research Lead for 'Project Chimera'
Led a multinational team of 8 researchers on 'Project Chimera,' a flagship product redesign, resulting in a 30% increase in user engagement and a 25% uplift in conversion rates within the first six months post-launch.
Published 'The Empathetic Researcher'
Authored a well-regarded industry guide on integrating empathy into the UX research process, which has been adopted by several university design programs as recommended reading.
Keynote Speaker at UXForward Conference 2022
Delivered a keynote address on 'Future-Proofing UX: Anticipatory Design and Ethical AI' to an audience of over 2,000 UX professionals, receiving outstanding feedback for its insightful and forward-thinking content.
Innovator of the 'Empathy Mapping Canvas 2.0'
Developed and popularized an enhanced version of the empathy mapping canvas, now widely used by UX teams globally to gain deeper understanding of user perspectives during the discovery phase.
Educational Background
B.S., Merchandising & Marketing
Florida State University - Year 1996
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Company Overview
Harbor Freight ToolsHarbor Freight Tools is a privately held, family-owned American discount tool and equipment retailer, headquartered in Calabasas, California. They operate a large chain of retail stores across the United States, as well as a mail-order and e-commerce business. The company is known for offering a wide variety of tools, hardware, and equipment at significantly lower prices than many competitors, appealing to DIY enthusiasts, hobbyists, and professional tradespeople seeking value. They source products directly from manufacturers and sell them under their own house brands.
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