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Elisabeth Bykoff is a highly accomplished and strategic product marketing leader with over 15 years of experience, currently excelling as Senior Director, Global Product Marketing at Sprinklr. She possesses a deep expertise in crafting compelling narratives, developing impactful go-to-market (GTM) strategies, and driving product adoption for B2B SaaS solutions, particularly within the Customer Experience Management (CXM) and Artificial Intelligence (AI) sectors. Elisabeth is known for her ability to translate complex technical capabilities into clear, customer-centric value propositions that resonate with enterprise audiences. Throughout her career, which includes significant tenures at leading technology firms like Medallia and Oracle, she has consistently demonstrated a passion for understanding customer needs, building and mentoring high-performing teams, and achieving substantial business growth.
Elisabeth Bykoff's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Leads and shapes the global product marketing strategy for Sprinklr's unified CXM platform, focusing on AI-driven solutions to help global brands create exceptional customer experiences. Drives positioning, messaging, and launch activities for key product areas.
Successfully designed and executed numerous go-to-market strategies for new and existing SaaS products, resulting in increased market awareness, pipeline generation, and revenue growth across various roles.
Possesses extensive experience and thought leadership in marketing complex Customer Experience Management (CXM) platforms and leveraging Artificial Intelligence to enhance customer engagement and business outcomes.
Proven track record of recruiting, developing, and leading successful product marketing teams, fostering a collaborative and results-oriented culture at companies like Sprinklr and Medallia.
Instrumental in the launch and commercialization of multiple enterprise software products and features, ensuring strong market reception and customer adoption.
Effectively collaborates with product management, sales, engineering, and other cross-functional teams to align on product strategy, messaging, and market execution.
University of Washington, Michael G. Foster School of Business - Year 2005
ENAC - Ecole Nationale de l'Aviation Civile - Year 2002
Lycee Condorcet - Year 1999
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Boxsy (referring to BoxyHQ, as it aligns with data points like funding and investors) provides open-source solutions enabling developers to quickly integrate enterprise-ready features like Single Sign-On (SSO), Directory Sync (SCIM), and Audit Logs into their applications. This helps businesses enhance security, ensure compliance, and streamline user management without extensive custom development.
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