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Elaine Zelby

Co-Founder and CRO, Tofu
Oakland, California,United States
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Elaine Zelby's Overview

Total Experience33 years
CompanyTofu
CountryUnited States

Elaine Zelby is a Partner at SignalFire, an early-stage venture capital firm. She focuses on investments in enterprise software, AI, and the future of work. Elaine brings a wealth of operational experience, having previously held key roles such as Director of Growth at the Slack Fund, Head of Business Development at Notion, and Director of Enterprise Business Development at ConsenSys. She is recognized for her deep understanding of go-to-market strategies, product-led growth, and scaling B2B SaaS companies. Elaine is passionate about partnering with visionary founders to build transformative technologies and often shares her insights through writing and speaking.

Professional Summary

Elaine Zelby's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Tofu - Co-Founder and CRO (2023 to Present)
SignalFire - Venture Partner (2023 to Present)
SVEN (Silicon Valley Executive Network) - Board Of Directors (2019 to Present)
Product Marketing Masters - Co-Founder (2018 to Present)
ConsenSys - Growth and Product Marketing Lead (2017 to 2018)
Slack - Enterprise Product Marketing Lead (2017 to 2017)
Capriza - Director Product Marketing (2016 to 2017)
Zazzle, Inc - Product Manager - Associates Channel (2010 to 2012)
Stanford University Oral Presentation of Research Award - Award Winner (2006 to 2007)
Stanford University - Research Assistant - Stanford Nanobiotechnology Laboratory (2006 to 2007)

Notable Achievements

Partner at SignalFire

Leads investments and provides strategic guidance to portfolio companies, focusing on early-stage enterprise software, AI, and future of work startups. Leverages SignalFire's proprietary AI platform, Beacon, to identify promising companies and support their growth.

Key Leadership Roles in High-Growth Tech Companies

Successfully drove growth and strategic initiatives at Slack (Slack Fund), Notion (Head of BizDev), and ConsenSys (Director of Enterprise BizDev), contributing significantly to their market expansion and product adoption.

Thought Leader in GTM and Product-Led Growth

Frequently writes and speaks on topics such as go-to-market strategy, product-led growth, enterprise sales, and venture capital, sharing actionable insights with the startup community through platforms like Medium.

Champion for Founders

Known for her founder-centric approach, providing hands-on support and mentorship to entrepreneurs, helping them navigate the challenges of building and scaling their businesses.

Educational Background

M.S, Mechanical Engineering

Stanford University - Year 2009

B.S., Biomechanical Engineering

Stanford University - Year 2005

Buying Intent Signals for Elaine Zelby

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Tofu
Total employees35
HeadquartersSan Francisco
Founded2021

Tofu is a customer-led growth platform that helps B2B SaaS companies automate the creation and distribution of high-quality customer testimonials and case studies. It enables marketing teams to easily capture, craft, and showcase compelling social proof to build trust and accelerate sales cycles by turning happy customers into powerful marketing assets.

Tofu Funding Information
$5M - Total Funding Raised
$5M - Most recent funding amount
1 - Number of funding rounds
10 Jan, 2022 - Latest funding round
Lead Investors:
Index Ventures
SignalFire
Elad Gil
Jack Altman (CEO of Lattice)
Lenny Rachitsky (Lenny's Newsletter)
Kyle Parrish (VP Sales at Figma)

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