Eden Liu

Field Marketing Manager, Dayforce
Greater Toronto Area, Canada,Canada
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Who Is Eden Liu?

Total Experience17 years
CompanyDayforce
CountryCanada

Eden Liu is a B2B marketing professional with extensive experience in marketing, sales enablement, learning & development, talent, and consulting. Her expertise spans industries such as SaaS, professional services, and agencies. Eden's core skills include project management, talent development, learning strategy, planning, budgeting, process optimization, data analysis, and event management. Currently a Field Marketing Manager at Dayforce, she is focused on strategically activating the Dayforce brand and supporting the sales organization. Previously, she held roles at EY and Ceridian, demonstrating a strong track record in driving business growth and optimizing marketing operations.

How Did Eden Liu's Career Path Shape Their Journey?

Eden Liu's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Dayforce - Field Marketing Manager(2024 to Present)
Unknown Company - Freelance Business Consultant(2022 to 2024)
EY - Learning Leader, Strategy and Transactions(2021 to 2022)
Ceridian - Director, Sales & Marketing Analytics(2018 to 2019)
Yesler - Sr. Marketing Group Manager(2014 to 2015)
The ALEA Group - Director of Operations(2009 to 2012)
Workbrain - Marketing Events Coordinator(2004 to 2006)

What Are Eden Liu's Key Achievements?

Marketing Program Development

Created tailored marketing programs to help freelance clients optimize their operations and achieve sustained growth.

Learning & Development Leadership

Designed and executed learning & development plans for EY Canada's Strategy and Transactions practice, aligning with evolving regulatory and business needs.

Sales & Marketing Analytics Leadership

Led a cross-regional team of analysts at Ceridian to provide business insights and support for the sales and marketing organization.

Director of Operations

Managed direct marketing campaigns for clients – from concept, execution to post-program analysis, and secured preferred vendor status with key clients including Cisco Systems and Rogers Communications at The ALEA Group.

What's Eden Liu's Educational Background?

Master of Business Administration (MBA), Global Business

Cambridge Judge Business School

Bachelor of Business Administration (BBA), Management

University of Toronto

Buying Intent Signals for Eden Liu

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Notable news
Hiring actively
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Company Overview

Dayforce
Total employees6000
HeadquartersToronto
Founded2005

Dayforce is a global human capital management (HCM) software company. Their cloud-based platform unifies HR, payroll, talent management, workforce management, and benefits administration.

Dayforce Stock Information
Dayforce, Inc. is listed on the New York Stock Exchange (NYSE) under the ticker symbol DAY. The company went public on October 8, 2014

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