Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Eden Liu is a B2B marketing professional with extensive experience in marketing, sales enablement, learning & development, talent, and consulting. Her expertise spans industries such as SaaS, professional services, and agencies. Eden's core skills include project management, talent development, learning strategy, planning, budgeting, process optimization, data analysis, and event management. Currently a Field Marketing Manager at Dayforce, she is focused on strategically activating the Dayforce brand and supporting the sales organization. Previously, she held roles at EY and Ceridian, demonstrating a strong track record in driving business growth and optimizing marketing operations.
Eden Liu's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Created tailored marketing programs to help freelance clients optimize their operations and achieve sustained growth.
Designed and executed learning & development plans for EY Canada's Strategy and Transactions practice, aligning with evolving regulatory and business needs.
Led a cross-regional team of analysts at Ceridian to provide business insights and support for the sales and marketing organization.
Managed direct marketing campaigns for clients – from concept, execution to post-program analysis, and secured preferred vendor status with key clients including Cisco Systems and Rogers Communications at The ALEA Group.
Cambridge Judge Business School
University of Toronto
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Dayforce is a global human capital management (HCM) software company. Their cloud-based platform unifies HR, payroll, talent management, workforce management, and benefits administration.
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