Eden Sandoval is a seasoned User Experience (UX) Design Lead with over 12 years of experience crafting intuitive and impactful digital products. Currently based in Austin, Texas, she specializes in human-centered design methodologies, leading cross-functional teams to translate complex user needs into elegant and accessible solutions. Eden has a strong background in mobile and web application design, user research, usability testing, and interaction design. She is passionate about mentoring junior designers and advocating for inclusive design principles to ensure technology serves a diverse user base. Her work often involves bridging the gap between user desirability, business viability, and technical feasibility, consistently delivering products that delight users and achieve strategic objectives.
Eden Sandoval's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the design team for the 'ConnectSphere' mobile application, which received the Red Dot Design Award for its innovative user interface and seamless user experience, enhancing user engagement by 40%.
Authored a well-received book on applying empathetic design principles in UX, which has become recommended reading in several design programs and workshops.
Delivered a keynote address on 'The Future of Inclusive Design in AI-Powered Applications,' sharing insights on creating ethical and accessible AI experiences with an audience of over 1000 UX professionals.
Spearheaded the UX strategy and design for 'FinTech Clarity,' a financial literacy platform, resulting in a 30% increase in user adoption within the first six months and positive acclaim for its user-friendly navigation.
Phoenix College - Year 2002
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Bank of America is one of the world's leading financial institutions, serving diverse clients from individuals and small businesses to large corporations. It offers a comprehensive suite of services including banking (checking, savings, credit cards, mortgages, auto loans), investing, asset management, and other financial and risk management solutions. Known for its extensive US presence, it provides convenient access through numerous retail financial centers, thousands of ATMs, and a robust, award-winning digital banking platform that allows customers to manage their finances, pay bills, transfer money, and deposit checks online or via mobile app.
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