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Eddy Lu
Los Angeles, California,United States
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Find Eddy Lu's PhoneWho Is Eddy Lu?
Eddy Lu is a prominent entrepreneur best known as the Co-founder and CEO of GOAT Group, the world's largest marketplace for authentic sneakers, apparel, and accessories. Under his leadership, GOAT Group has experienced significant growth, expanding its reach globally and diversifying its offerings, including the acquisition of platforms like Flight Club. Before GOAT, Eddy co-founded GrubWithUs, a social dining platform that connected people over meals. He is recognized for his innovative approach to e-commerce, building strong communities around passion points like sneaker culture, and his expertise in scaling technology-driven businesses in competitive markets. Eddy is a graduate of the University of California, Berkeley with a degree in Computer Science.
How Did Eddy Lu's Career Path Shape Their Journey?
Eddy Lu's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Eddy Lu's Key Achievements?
Co-founder and CEO of GOAT Group
Co-founded GOAT in 2015 and successfully scaled it into the leading global platform for authentic sneakers, apparel, and accessories, achieving a multi-billion dollar valuation and serving millions of users worldwide.
Driving GOAT Group's Unicorn Status and Global Expansion
Led GOAT Group through multiple successful funding rounds, achieving 'unicorn' status (valuation over $1 billion). Oversaw strategic acquisitions, like Flight Club, and expanded operations internationally, solidifying its position as a market leader.
Pioneering Authentication in Resale Market
Was instrumental in establishing GOAT Group's rigorous 'ship-to-verify' authentication process, building trust and credibility in the sneaker resale market, which was previously challenged by counterfeits.
Forbes 30 Under 30 - Retail & Ecommerce (2017)
Recognized by Forbes in their prestigious 30 Under 30 list for his significant impact on the retail and e-commerce landscape with GOAT.
Co-founder of GrubWithUs
Prior to GOAT, co-founded GrubWithUs, an innovative social dining platform that connected people over shared meals, demonstrating early entrepreneurial acumen and an ability to identify market needs for community building.
What's Eddy Lu's Educational Background?
Computer Science
University of California, Berkeley - Year 1999
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Company Overview
GOAT GroupGOAT Group is a global e-commerce platform specializing in authentic sneakers, luxury apparel, and accessories. It operates distinct brands including GOAT, for new and resale sneakers and apparel, and Flight Club, a consignment store for rare sneakers. The platform connects buyers and sellers worldwide, emphasizing authenticity verification to ensure product legitimacy for coveted items from the past, present, and future.
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