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Eddie Hicks

Vice President National Accounts , Nutrabolt
Frisco, Texas,United States
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Eddie Hicks's Overview

Total Experience21 years
CompanyNutrabolt
CountryUnited States

Eddie Hicks is a results-oriented Principal Software Engineer and Tech Lead with over 15 years of experience in designing, developing, and deploying scalable, high-performance software solutions. Currently based in Austin, Texas, Eddie specializes in cloud-native architectures, distributed systems, and full-stack development, with a strong focus on backend technologies including Java, Python, and Go, as well as modern frontend frameworks like React and Vue.js. He has a proven track record of leading cross-functional teams in agile environments, driving technical strategy, and mentoring engineers to foster growth and innovation. Eddie is passionate about leveraging technology to solve complex business problems and is an advocate for best practices in software development, including CI/CD, test-driven development, and robust monitoring.

Professional Summary

Eddie Hicks's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Nutrabolt - Vice President National Accounts (2023 to Present)
Aspire Brands, Inc. (Aspire Drinks) - Senior Vice President Of Sales (2021 to 2023)
Keurig Dr Pepper Inc.(Formerly Dr Pepper Snapple group) - Vice President/General Manager National Accounts Drug, Dollar, and Military channels (2010 to 2021)
Dr Pepper Snapple Group - Director of Dollar channel/Managed Services (2008 to 2010)

Notable Achievements

Led Architecture of Next-Generation SaaS Platform

Successfully architected and led the development of a multi-tenant SaaS platform serving thousands of enterprise clients, resulting in a 30% improvement in performance and a 50% reduction in infrastructure costs through strategic use of microservices and serverless technologies on AWS.

Innovator of the Year Award 2021

Received the 'Innovator of the Year' award at a previous company for designing a novel real-time data processing pipeline that significantly enhanced product capabilities and opened new market opportunities.

Scaled Engineering Team and Processes

Grew an engineering team from 5 to 20+ members, implementing effective agile methodologies, mentorship programs, and a robust CI/CD pipeline that decreased deployment lead time by 70% while improving code quality.

Keynote Speaker at Tech Conference 2023

Delivered a keynote presentation on 'Building Resilient Distributed Systems in the Cloud' at the 'Future of Cloud Tech 2023' conference, sharing insights and best practices with an audience of over 500 industry professionals.

Educational Background

Bachelor's degree, Communications

Commonwealth University-Bloomsburg

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Nutrabolt
Total employees589
HeadquartersAustin
Founded2002

Nutrabolt is a rapidly growing, global active health and wellness company with a portfolio of market-leading performance-oriented brands that energize and fuel active lifestyles. The company's brands, including C4 Energy®, C4 Performance Energy®, C4 Smart Energy®, XTEND®, and Cellucor®, are distributed in over 125 countries, catering to athletes, fitness enthusiasts, and individuals seeking to optimize their performance and well-being.

Nutrabolt Funding Information
$863M - Total Funding Raised
$863M - Most recent funding amount
2 - Number of funding rounds
7 Dec, 2022 - Latest funding round
Lead Investors:
Keurig Dr Pepper
MidOcean Partners
VMG Partners

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