Ellie Wilkinson

Director, Website Operations, Rippling
Rochester, New York Metropolitan Area,United States
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Who Is Ellie Wilkinson?

Total Experience14 years
CompanyRippling
CountryUnited States

Ellie Wilkinson is a seasoned marketing and web operations leader with a proven track record of driving significant growth and optimization for prominent tech companies. Currently serving as the Director of Website Operations at Rippling, she spearheads website strategy, implementation, and continuous improvement initiatives. Her expertise spans across SEO, conversion rate optimization, team leadership, and cross-functional collaboration. Prior to Rippling, Ellie held key roles at Clari, Highspot, and Moz, consistently delivering impactful results and building high-performing teams.

How Did Ellie Wilkinson's Career Path Shape Their Journey?

Ellie Wilkinson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Rippling - Director, Website Operations(2024 to Present)
Clari - Senior Manager, Web Marketing(2022 to 2024)
Highspot - Senior Digital Marketing Manager(2018 to 2022)
Moz - Manager, Customer Success(2015 to 2018)
CDK Global - SEO Specialist(2013 to 2014)
KING 5 TV - Digital Media(2013 to 2013)
syracuse.com - Contributing Writer(2013 to 2013)
The NewsHouse - Lead Producer(2012 to 2013)
PBS NewsHour - Social Media Editor(2013 to 2013)
NerdWallet - Personal Finance Content Specialist(2012 to 2012)

What Are Ellie Wilkinson's Key Achievements?

Website Transformation at Clari

Oversaw a comprehensive transformation of www.clari.com that tripled demo request conversion rate, grew traffic 50%, and lowered bounce rate by 37%.

Organic Traffic Growth at Highspot

Led global web marketing and SEO strategy that grew organic traffic 424%, claimed 60+ featured snippets, reduced bounce rate by 25%, and improved domain rating from 70 to 79 for www.highspot.com.

Customer Success Improvement at Moz

Drove adoption, growth, and expansion; improved free trial vesting by 20% and customer retention by 30%.

What's Ellie Wilkinson's Educational Background?

Bachelor’s Degree, English

Princeton University

Master’s Degree, Magazine, Newspaper and Online Journalism

S.I. Newhouse School of Public Communications at Syracuse University

Certificate in Business Administration

University of Washington, Michael G. Foster School of Business

Degree Program

The Thacher School

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Company Overview

Rippling
Total employees1001-5000
HeadquartersSan Francisco
Founded2016

Rippling is a unified platform that automates every step of the employee lifecycle. From payroll and benefits to HR and IT, Rippling brings all of your workforce systems into a single, modern platform. It helps businesses manage their employees' data and processes in one place, streamlining operations and improving efficiency.

Rippling Funding Information
Unknown - Total Funding Raised
$200M - Most recent funding amount
9 - Number of funding rounds
May 9, 2024 - Latest funding round
Lead Investors:
Kleiner Perkins
Bedrock Capital
Coatue
Sequoia Capital
Y Combinator
Founders Fund

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