Dylan Matlack is an experienced B2B SaaS product marketing leader with a strong background in go-to-market strategy, product positioning, messaging, content creation, and market research. He currently serves as the Head of Product Marketing at Semgrep, a company focused on static analysis for code security. Dylan has a proven track record of driving growth and market awareness for technology companies. Prior to Semgrep, he held significant product marketing leadership roles at Pendo, where he was instrumental in shaping their product narrative and marketing efforts. His entrepreneurial experience includes co-founding and serving as CEO of FMI (The Factual Market Intelligence Company). Dylan is passionate about understanding customer needs and translating complex technical capabilities into compelling value propositions that resonate with the market.
Dylan Matlack's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Leads all product marketing functions at Semgrep, defining and executing go-to-market strategies, product positioning, and messaging to drive adoption and growth for their static analysis and code security platform.
Played a key role in Pendo's growth by leading product marketing initiatives, developing compelling narratives for new products and features, and enabling sales and customer success teams. Contributed significantly to Pendo's market positioning in the product analytics and user guidance space.
Co-founded and led FMI, a market intelligence firm, demonstrating entrepreneurial leadership and expertise in market research, data analysis, and business development.
Actively shares insights on product marketing, SaaS, and technology trends through his Medium blog and other platforms, contributing to industry discussions and establishing himself as a knowledgeable voice in the field.
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