Douglas C. Hoffman
San Diego, California,United States
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Douglas C. Hoffman is an American cognitive psychologist and a Professor in the Department of Cognitive Sciences at the University of California, Irvine. He is widely recognized for his research in visual perception, consciousness, evolutionary psychology, and the Interface Theory of Perception (ITP). Hoffman's work often challenges conventional notions of reality, proposing that our perceptions are not a direct reflection of an objective world but rather an adaptive interface, much like a computer desktop, shaped by natural selection to guide behavior for survival. He is the author of several books, including the influential 'The Case Against Reality: Why Evolution Hid the Truth from Our Eyes,' where he elaborates on these ideas and explores the concept of Conscious Realism.
Professional Summary
Douglas C. Hoffman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Author of 'The Case Against Reality'
Authored the critically acclaimed book 'The Case Against Reality: Why Evolution Hid the Truth from Our Eyes' (2019), which presents his Interface Theory of Perception and argues that our senses evolved to provide a fitness-enhancing user interface, not a veridical view of objective reality.
Development of the Interface Theory of Perception (ITP)
Formulated and popularized the Interface Theory of Perception, which posits that our perceptual experiences are not a window onto objective reality but rather a species-specific adaptive interface, analogous to a desktop interface on a computer.
Troland Research Award
Recipient of the Troland Research Award from the U.S. National Academy of Sciences in 1995 for his groundbreaking work on the mathematical modeling of visual perception and its relation to consciousness.
Pioneer in Conscious Realism
A leading proponent of Conscious Realism, a metaphysical position suggesting that consciousness, not spacetime and objects, is fundamental, and that the physical world is a projection or construction from conscious agents.
Extensive Academic Publications
Published numerous influential papers in leading scientific journals on topics including visual perception, geometric visual hallucinations, perceptual learning, and the evolution of consciousness.
Educational Background
BS, Computer Science
The University of Connecticut - Year 1973
BHS - Year 1969
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Company Overview
WeloWelo is a virtual workspace platform designed to bring remote and hybrid teams closer by creating engaging and customizable online office environments. It aims to replicate the spontaneous interactions and collaborative atmosphere of a physical office through features like spatial audio, virtual rooms, whiteboards, and easy screen sharing, thereby improving team cohesion, productivity, and culture for distributed workforces.
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